Mazda’s sales momentum in 2025 isn’t being driven by new nameplates or radical redesigns, it’s being carried by two of its most established SUVs. Despite a competitive market packed with newer alternatives, these models continue to attract buyers with a mix of premium styling, engaging driving dynamics, and strong value that stands out in the crowded compact and mid-size segments.
Their ongoing success comes from Mazda’s ability to deliver a near-luxury experience at mainstream prices. Both SUVs offer upscale cabins, refined technology, and handling that feels more athletic than most rivals, making them appealing to drivers who want more than just basic transportation. Even as competitors lean heavily on incentives or fleet sales, Mazda’s approach of focusing on quality and driving feel keeps demand strong.
In order to give you the most up-to-date and accurate information possible, the data used to compile this article was sourced from various manufacturer websites and other authoritative sources.
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The CX-5 and CX-50 sold incredibly well in November 2025
The automotive market is facing a lot of uncertainty right now, with a number of regulations shifting and the economy being exceptionally unstable. In this climate, it is important for automakers to find solid and consistent success with a nameplate. Mazda has managed to do just that with their two most popular SUVs. The CX-5 and CX-50 have kept Mazda on a good path despite some losses throughout their lineup.
CX-5 and CX-50 sales
Model | Nov 2025 | Nov 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|
CX-5 | 10,163 | 8,733 | 124,934 | 122,954 |
CX-50 | 11,583 | 7,072 | 99,562 | 73,358 |
The CX-50 was originally designed to replace the CX-5, but with both models being so successful, it never made sense to cut the boxier CX-5. These compact SUVs do battle in one of the most competitive segments on the market, the compact SUV segment. Despite the rough competition, they both manage to individually stand out, offering fantastic value for money.
These are some of the reasons why they have remained such stalwarts for Mazda. Despite some of their other vehicles seeing pretty drastic declines in sales, these two compact SUVs have seen consistent growth. Also, impressive is that the CX-50 actually managed to overtake the CX-5 in sales in November.
Some records-setting sales numbers
At the end of November, Mazda has seen an overall decrease in sales of 1.7 percent compared to the same period last year. Considering the state of the market, that is pretty reasonable in our eyes. With nameplates like the CX-5 and CX-50 seeing consistent growth, there is a clear trajectory for them to continue their growth moving into 2026.
Despite the drop in sales, this has been the second-best November in the company’s history since 1990, with a total of 32,909 units sold. The CX-50, in particular, has done well, with this being the nameplate’s best November ever. Hopefully, this signifies a strong upward trend for the brand, one that they can continue to leverage next year.
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The CX-5 is due for a controversial update for the 2026 model year
A possible factor driving the rise in sales of the CX-5 is that it is due for a pretty major update next year. Usually, this has the opposite effect, with people rather waiting for the newer model. However, the upcoming CX-5 has Mazda lovers a little bit split, and a big reason for this is the redesigned infotainment system.
A massive new screen
One of the things that has traditionally pulled people towards Mazda is their slightly more traditional approach to interior design. This is showcased in both the current iteration of the CX-5 and the CX-50. The infotainment screen is a big part of this approach. Current models feature a reasonably sized screen which sits between pillowy materials on the dashboard, tucked away rather than made the focal point of the cabin. They are also controlled via a rotary dial on the center console.
Rather than this simple and practical approach, the new CX-5 is more contemporary. It follows the trends set by its competitors, with a large 12- to 15.6-inch infotainment screen mounted to the center of the dashboard. The rotary controller is gone, and the system is now primarily touch-controlled. Even the physical climate controls have been deleted and instead integrated into the large screen. It is a shift from the brands previous approach and one that has been controversial among fans.
Only time will tell how this realistically will affect sales. Buyers may be warmer to the idea than online sentiment might suggest. It may also simply better define the difference between the CX-50 and CX-5, at least until the former is also updated. Buyers who want that more analog approach can stick with the sleek CX-50 while those wanting a more plush, tech-focused experience can opt for the new CX-5.
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Some other Mazda models aren’t seeing the same level of success
While the CX-5 and CX-50 continue a pretty long trend of sales success, there are other vehicles within the Mazda marquee that are struggling to find their footing in the current market. Some of the Japanese brand’s smaller, more budget-friendly models are stalling out a bit. The flagship SUVs which were supposed to lead Mazda into a new era are also struggling.
Mazda 3 and CX-30 sales
Model | Nov 2025 | Nov 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|
Mazda3 | 2,255 | 3,272 | 26,532 | 34,830 |
CX-30 | 3,398 | 6,844 | 53,935 | 87,640 |
We have a soft spot for Mazda’s smaller models, with them offering upscale interiors and impressive levels of performance for the money that you pay. However, they haven’t managed to translate that into popularity with the public, with both the Mazda 3 compact and the CX-30 crossover seeing pretty drastic drops compared to last year.
The drop in CX-30 sales is most painful for the brand, with them selling 33,735 fewer units so far in 2025 than they did back in 2024.
CX-70 and CX-90 sales
Model | Nov 2025 | Nov 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|
CX-70 | 497 | 1,820 | 13,096 | 9,225 |
CX-90 | 4,570 | 4,883 | 51,432 | 48,681 |
Mazda tried to begin the process of repositioning themselves in the market with the CX-70 and the CX-90, pushing slightly more upmarket. Unfortunately, this push hasn’t been quite as successful as they might have hoped. The Japanese brand admits that they pushed the SUVs to market before they were ready, which was a big misstep on their part.
Despite being only a year old, the two-row CX-70 has seen sales grind to a complete stop. The CX-90 may be doing better, with overall growth this year compared to last year, but November’s sales show that growth is also already slowing.
