Browsing: tests

Google appears to be testing a new “Sponsored Shops” format in Google Shopping results that highlights entire stores instead of…

OpenAI is beginning to build the infrastructure for a formal advertising business around ChatGPT — but early performance signals suggest…

We’ve tested Google AI Max over the past nine months, analyzing 23 individual tests across 16 already mature advertisers operating…

Thursday. A product manager at a Series B SaaS company opens her A/B testing dashboard for the fourth time that…

LinkedIn made some good moves last year that I’ve seen pay off for our suite of B2B clients. Now that…

Reddit is piloting a new AI-powered shopping experience that transforms its famously trusted community recommendations into shoppable product carousels —…

Anthropic is drawing the line against advertising in AI chatbots. Claude will remain ad-free, the company said, even as rival…

Alphabet reported Q4 2025 revenue of $113.8 billion, beating Wall Street estimates and marking the company’s first year above $400…

Google is experimenting with showing third-party endorsement content directly within Search ads. The test places short endorsements from external publishers…

Meta tests paid subscriptions across Instagram, Facebook and WhatsApp to unlock premium features and AI across its apps. What is…