Browsing: search

for nearly a decade, and I’m often asked, “How do we know if our current AI setup is optimized?” The…

Google’s Liz Reid, VP and head of Search, drew a clearer line between Google Search and Gemini but said it’s…

For 20 years, the web has run on a simple trade: publish content that meets a person’s needs, rank in…

, I’ve talked a lot about Reterival Augmented Generation (RAG). In particular, I’ve covered the basics of the RAG methodology,…

If your brand’s content arm has been active for a few years, I’m guessing you have plenty of material that…

Google updated both its image SEO best practices and Google Discover help documents to clarify that Google uses both schema.org…

If you’ve looked at a Google Ads Search Term Report (STR) lately, you know it feels like stepping off a merry-go-round a little too fast. The tidy…

Google updated two Search Central documentation pages, adding guidance on how publishers can tell Google which image to prefer for…

Google is preparing to test changes to how search results appear in Europe that would give competing vertical search services…

AI-based discovery offers a new level of sophistication in surfacing content, without relying solely on keywords. Beyond keyword-string-first approaches, contextual…