Browsing: Performance

Chloe Varnfield, a digital marketing specialist at Atelier Studios with nearly eight years in PPC, joined me to share the…

We’ve tested Google AI Max over the past nine months, analyzing 23 individual tests across 16 already mature advertisers operating…

Performance Max is Google’s “right time, right place” campaign type. On paper, it’s a unified engine that integrates Search, YouTube,…

Google Ads is set to enhance the viewer experience of Performance Max video ads with an innovative asset optimization feature.…

Since Google introduced AI Max for Search campaigns, most of the discussion has focused on Google’s own benchmarks. Those benchmarks…

If you head to Tools → Planning in Google Ads, chances are you’re clicking into Keyword Planner. Most advertisers stop…

introduced Gaudi accelerators to Amazon’s EC2 DL1 instances, we faced a challenge that threatened the entire deployment. The performance numbers…

A new applied learning path from Microsoft Advertising is designed to help marketers get more value from Performance Max campaigns…

Welcome back to the Post Performance Report—a series where we compile and analyze social media posts and campaigns inspiring us,…

For a long time, PPC performance conversations inside agencies have centered on bidding – manual versus automated, Target CPA versus…