Browsing: measure

PR measurement often breaks down in practice. Limited budgets, no dedicated analytics staff, siloed teams, and competing priorities make it…

The only constant in life is change, and that’s especially true for social networks. Meta in particular is no stranger…

Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers…

In this series (here and here), I’ve covered why founder-led marketing works and the systems you need to stay consistent,…

One of the most energetic conversations around AI has been what I’ll call “AI hype meets AI reality.” Tools such…