Browsing: campaigns

Reddit is rolling out Max campaigns, a new automated campaign type now available in beta for traffic and conversion objectives.…

Google Ads is rolling out new location targeting options for Demand Gen campaigns, matching the controls already available in Search.…

Creating a social media campaign is an intricate process that requires a deep understanding of your audience, brand, products and…

For years, PPC advertisers have considered Performance Max (and Smart Shopping before it) to be a black box, even a…

Google Ads launched VTC-optimized bidding for Android app campaigns, letting advertisers toggle bidding toward conversions that happen after an ad…

Google is “strongly recommending” Performance Max to advertisers. With its promise of automated optimization across all Google inventory and AI-driven…

Running Google Ads in another country sounds like a quick win, until you start digging into the settings that shape…

PPC for ecommerce operates differently from PPC for lead gen or SaaS.  The way campaigns learn, the volume of conversion…

The holiday season is one of the most lucrative and competitive times of the year for app marketers. With users…

Google is quietly updating its Personalized Ads policy on Dec. 12, expanding access to Custom Segments for certain Display campaigns…