Browsing: Analytics

Influencer analytics isn’t nice to have anymore; it’s how you defend budgetScreenshots of likes might look good in a recap…

Do you think you’re able to answer the question every marketing leader dreads hearing from leadership: “Why isn’t our marketing…

Important inputs that make predictive analytics workForecasting is not about collecting more data. It is about collecting the right data,…

Real-time monitoring is not about staring at dashboards all day. It is about choosing a few high-signal inputs that tell…

Snapchat analytics can often feel like a black box. The app moves fast, the content is ephemeral and the performance…

Google Analytics is adding AI-powered Generated insights to the Home page and rolling out cross-channel budgeting (beta), moves designed to…

, but in reality, little nuances in designing your data architecture may have costly implications. Hence, in this article, I…

for analytics. Generative AI is no longer a side experiment or productivity hack. With increased access to generative AI tools…

On the first episode of the Google Ads Decoded podcast, host Ginny Marvin sat down with Eleanor Stribling, Group Product…

Welcome to this week’s PPC Pulse. This week’s news is a continuation of last week’s announcements about ChatGPT ads and…