Browsing: Ads

Google Ads is adding account-level placement exclusions, letting advertisers block unwanted inventory across all campaigns from a single setting. What’s…

Google introduced a low-visibility setting that could impact brand control for location-based ads. Driving the news. In the Shared Library…

Google is quietly giving advertisers more granular control over how data flows when consent is limited. Driving the news. A…

Google Ads is constantly changing and evolving. With these changes come fresh mistakes PPC advertisers make in optimizing and managing…

As a Google Ads practitioner, you probably spend the bulk of your time optimizing Search, Shopping or Performance Max campaigns.…

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports…

For years, OpenAI set the pace of the generative AI revolution with ChatGPT. Their partnership with Microsoft seemed unbeatable, coupling…

Google now adds Call Assets to Vehicle Ads so shoppers can call dealers right from the ad. Why we care.…

Budgeting in paid search isn’t just about setting a daily number.  It requires understanding how platforms pace spend, the exceptions…

Google published a research paper about a new AI model for detecting fraud in the Google Ads system that’s a…