Browsing: Ads

OpenAI is beginning to build the infrastructure for a formal advertising business around ChatGPT — but early performance signals suggest…

Brandon Ervin, Director of Product Management for Google Search Ads, recently discussed campaign consolidation, AI Max, and what advertiser control…

Chloe Varnfield, a digital marketing specialist at Atelier Studios with nearly eight years in PPC, joined me to share the…

Google redesigned the Asset Optimization section in Google Ads for Demand Gen campaigns, consolidating AI-powered creative controls into a single,…

Google is leaving the door open to advertising in its Gemini AI app, with a senior executive telling WIRED the…

Eight in ten Performance Max advertisers are receiving connected TV (CTV) impressions via YouTube, as reported by Smarter Ecoommerce’s Mike…

LinkedIn made some good moves last year that I’ve seen pay off for our suite of B2B clients. Now that…

Google Ads is rolling out auto end screens — a new feature that appends an interactive, auto-generated card to the…

OpenAI is updating its privacy policy with new details on ads, data usage and upcoming features across its products, including…

Google Ads is set to enhance the viewer experience of Performance Max video ads with an innovative asset optimization feature.…