Google redesigned the Asset Optimization section in Google Ads for Demand Gen campaigns, consolidating AI-powered creative controls into a single, cleaner interface.
Why we care. Advertisers managing creative at scale now have a centralized panel to toggle automated features on or off — making the process less manual and time consuming.
What’s new. The redesigned layout groups three key automation capabilities together:
- Auto-generated shorter videos — AI trims existing video assets into shorter cuts to qualify for additional placements.
- Automatic video resizing — Videos are adapted across multiple aspect ratios to maximize inventory coverage.
- Landing page image pulls — Images are sourced directly from an advertiser’s landing page to generate additional creative variations.
How it works. The new panel surfaces simple toggles for features like Resized videos and Image assets, letting advertisers quickly enable or disable each automation without digging through multiple menus.
Bottom line. Advertisers running Demand Gen campaigns should head into the Asset Optimization panel now and audit which automations are enabled. Turn on video resizing and landing page image pulls if you haven’t already — these are low-effort wins that can meaningfully expand reach without additional creative production.
Also make sure your landing pages are clean and visually strong, since Google will be pulling from them directly. And as Google continues rolling out more AI-driven creative tools, start shifting your workflow toward providing high-quality source assets and letting the platform handle format and placement optimization from there.
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
