Some Google Ads advertisers are seeing a bug that causes the option to add notes to disappear from the account change popup, making it harder to document optimizations and performance shifts.
The issue was flagged by paid search consultant Odi Caspi, who says the problem has appeared intermittently over the past couple of weeks.
What advertisers should be seeing:
Caspi shares his view below:
Why we care. Account notes are a key workflow tool for agencies and in-house teams tracking changes over time. Losing easy access to notes makes troubleshooting performance swings harder and weakens institutional memory across teams.
What users are seeing. In affected accounts, the “Add note” option no longer appears in the standard popup where advertisers typically annotate changes. The issue appears to be sporadic, working normally at times and disappearing at others.
Workarounds, for now. Caspi says one workaround is clicking on an existing note, which then reveals the option to add a new one. The downside: this only works if a note exists in the current date range.
Another option, shared by Paid Media Specialist, Dids Reeve, is to open the Notes panel from the “More” (burger) menu, where the add-note function may still be accessible.
What’s next. Google has not publicly acknowledged the bug or shared a timeline for a fix. Until then, advertisers relying on notes may need to use alternative entry points — and double-check that important changes are being properly documented.
First seen. This error was first spotted by Caspi who shared his view of camapign reports on LinkedIn
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