Browsing: SEO & Marketing

The standard agency reporting call is broken. Budgets are under extreme scrutiny, yet you still invest in vendors that celebrate…

Google’s Gary Illyes and Martin Splitt published a podcast about Googlebot, explaining that it’s not just one standalone thing but…

ChatGPT retrieves far more webpages than it cites. A new AirOps analysis found that 85% of discovered sources never appear…

The days of building campaigns around long lists of keywords are fading. Today, AI-powered Google campaigns and features like Performance…

Chloe Varnfield, a digital marketing specialist at Atelier Studios with nearly eight years in PPC, joined me to share the…

I wrote a LinkedIn post on this very topic a while ago, and people seemed, at least, reasonably interested. So…

SerpApi is asking a federal court to dismiss Reddit’s lawsuit over alleged scraping of Reddit content from Google Search, saying…

An analysis from Discover tracking tool DiscoverSnoop adds to the post-update data available on Google’s Discover core update, confirming some…

A recent Harvard Business Review piece echoes the shift we’re sseeing in the SEO industry: at a macro level, LLMs…

Google redesigned the Asset Optimization section in Google Ads for Demand Gen campaigns, consolidating AI-powered creative controls into a single,…