Browsing: SEO & Marketing

A BuzzStream report analyzing 4 million AI citations found that press releases distributed through syndication channels barely appear in AI-generated…

OpenAI is beginning to build the infrastructure for a formal advertising business around ChatGPT — but early performance signals suggest…

Every few years, the SEO industry discovers a new way to mass-produce content and convinces itself that this time it’ll…

The rules of organic content are shifting from a “publish more” to a “prove more” mindset. Search results increasingly answer…

Google’s Gary Ilyes and Martin Splitt discussed Googlebot’s crawl limits, providing more details about why limits exist and revealing new…

Brandon Ervin, Director of Product Management for Google Search Ads, recently discussed campaign consolidation, AI Max, and what advertiser control…

The standard agency reporting call is broken. Budgets are under extreme scrutiny, yet you still invest in vendors that celebrate…

Google’s Gary Illyes and Martin Splitt published a podcast about Googlebot, explaining that it’s not just one standalone thing but…

ChatGPT retrieves far more webpages than it cites. A new AirOps analysis found that 85% of discovered sources never appear…

The days of building campaigns around long lists of keywords are fading. Today, AI-powered Google campaigns and features like Performance…