Bud Light Is Releasing a First-Of-Its-Kind Beer

Before Patrick Mahomes declared his love for Coors Light and Travis and Jason Kelce bought Garage Beer, there was only one beer company synonymous with the NFL: Anheuser-Busch.

Anheuser-Busch has one of the most iconic Super Bowl commercials of all time, the Budweiser Clydesdales, and Bud Light has been the official beer sponsor of the NFL for nearly 30 years. Every year, Bud Light brings back its NFL team cans, which put your favorite Bud Light-sponsored team’s logo on the can. Now, Bud Light is releasing a new beer that goes beyond a can redesign specifically for members of Bills Mafia. 

For years, Buffalo Bills fans have been shoveling snow out of the seats at Highmark Stadium to watch Josh Allen and their team play. However, the 2025 season marks the last at the original stadium, which opened in 1973. 

So, to honor the fans and their love for snowy football, Bud Light has teamed up with the Bills to release the first-ever beer made with real snow from Highmark Stadium.

Bud Light Launches New Buffalo Bills Blizzard Brew

Bud Light is releasing a limited-edition Blizzard Brew beer that is made with real snow from Highmark Stadium. After the first snowfall at Highmark Stadium, the Bills and Bud Light transported it to the Anheuser-Busch brewery in Baldwinsville, New York. There, the snow was added to the brewing process to make the limited-edition, commemorative beer.

Bud Light’s Blizzard Brew was packaged into custom 16-ounce cans with a nod to Highmark Stadium’s “Farewell Season,” and will also be sold in special boxes once on shelves. The new Blizzard Brew will be sold at participating retailers in Buffalo, New York. Additionally, Bud Light will be selling cans of Blizzard Brew during the Buffalo Bills’ final home game of the regular season, which is slated for Jan. 4 against the New York Jets.

Bud Light hasn’t said when its Blizzard Brew beers will hit retailer shelves, but it’s likely that the debut will also be timed with the final home game of the regular season in the new year. 

There will only be a limited quantity of the new, special-edition Bud Light Blizzard Brew beers. That means if you want to show your Bills Mafia pride in a new way—by literally drinking the snow of Highmark Stadium—or are looking for a keepsake to commemorate years of shoveling out your stadium seats, you’d better get to the store quickly. And for those of us outside of Buffalo, we’ll just wait for all the videos of fans with Highmark Stadium snow-filled beers coursing through their bloodstream, jumping through tables on Jan. 4. It’s a win-win!