Author: Awais
Productivity setups are a personal thing. Some people swear by to-do lists and apps, some people like scheduling and planners. For those in the latter camp, Google has made a minor but valuable addition to the Workspace suite. Going forward, you’ll be able to block off segments of time in Google Calendar for working on specific tasks. You can add descriptions and set your preferences for that task in regard to do not disturb and visibility settings. It’s a nice step up from scheduling meetings with yourself when you have to focus on a particular assignment (which several of us…
For millions of people Netflix has completely replaced cable TV, delivering a giant library of shows and movies to watch. However, if you’re stuck somewhere without signal, you might run into trouble. While it’s definitely easier to watch your favorite programs with Wi-Fi or a good mobile signal, it isn’t your only option. Netflix introduced downloads back in November 2016, and the service has beefed up its features for downloading since. Now you can tweak your Netflix settings to get automatic downloads and deletions once you’ve finished watching a movie or episode, as well as an endless supply of new…
I wouldn’t say I had a particularly English upbringing, but there were two things my mum held on to fiercely when it came to her children celebrating cultural holidays. Of the utmost importance was Christmas, of course, but Pancake Day came a close second. I’m not really sure why this day mattered so much, but I have a sneaking suspicion it’s to do with eating pancakes for dinner, lovingly doused in lemon and sugar. Yeasted pancakes mixed with saffron and cardamom (called chebab) are typical of Gulf countries, but I must confess I much prefer these lacy thin crepes. So…
Attribution in the modern marketing age can be confusing. But the pressure on marketing teams to “prove what’s working” never goes away. Traditionally, marketers had certain data we could always rely on, but the data pool we can pull from seems to be growing and shrinking at the same time. Between privacy constraints, zero-click searches, AI Overviews, and channel-walled gardens, marketers are flying blind in more ways than they realize. Attribution has always been an imperfect science. And in 2025, it’s gone from fuzzy to fragmented. If you’re planning marketing budgets and trying to defend where your spend is going,…
Black Friday can be a deafening roar of online noise. Every brand is offering the same deals, which leads to consumer fatigue and a race-to-the-bottom in pricing. In that chaotic environment, pure discount messaging often fails to resonate. To drive conversions, your social media strategy must move beyond transactional pricing. You need a hyper-targeted, value-first approach that starts building customer trus before any markdown even appears. Is your current approach to Black Friday hitting those points? In this article, we’ll look at a conversion-focused Black Friday strategy into three critical, interconnected phases: the Build-Up, Execution, and Follow-Through. Failing to master…
Ready to part ways with your run-of-the-mill blender or water bottle? Say hello to Beast Health’s Black Friday sale. From now through December 7, everything on the site is 20 percent off, including the editor-approved Beast Mini. Here’s a sample of the savings awaiting you! Grab a new blender, hydration system, or various accessories for yourself or loved ones while these deals last. *Offers accurate at time of publication and subject to change. Thanks for letting us know! Get the Latest Tech News Delivered Every Day Subscribe Tell us why! Other Not enough details Hard to understand
With Black Friday and Cyber Monday approaching, we’re on the lookout for the best gaming deals on Xbox, PlayStation 5, and Nintendo Switch so you can save this holiday season. But there’s no need to wait—some of the best deals have already rolled out. From discounts including 40% off a Switch 2 controller or a massive $500 savings on a PS5 bundle, we found the best deals on consoles and accessories to upgrade your own setup or buy a gift for the gamer in your life. Best Gaming Deals No matter what system your gamer plays, we’ve got you covered…
OK, I’ll admit to being a bit of a control freak when it comes to Thanksgiving. I’ve always ended up either cooking the whole dang dinner or contributing way too many dishes to what was supposed to be a potluck, fueled by an anxiety of not having all the “favorite” sides. If you’re in the same boat, fear not—we’ve come up with 10 of the easiest, last-minute Thanksgiving sides you can put together without breaking a sweat. These recipes include ridiculously simple cranberry sauce (in case someone decides to crack open a can of the jellified stuff), fancy-sounding French green…
Google is preparing a new Search bidding model called Journey Aware Bidding, designed to factor in the entire customer journey — not just the final biddable conversion — to improve prediction accuracy and campaign performance. How it works: Journey Aware Bidding learns from your primary conversion goal plus additional, non-biddable journey stages. Advertisers who fully track and properly categorize each step of their purchase funnel stand to benefit the most. Google recommends mapping the entire journey — from lead submission to final purchase — and labeling all touchpoints as conversions within standard goals. Why we care. Performance advertisers have long…
Don’t assume you know how your audience sees you. Use social intelligence, like sentiment analysis, to move beyond assumptions and understand how people really perceive your brand. For example, the 2025 Sprout Social Index™ highlights that authenticity is the number one thing customers want from brand content. Yet many brands don’t know if they’re delivering on that expectation. Without the right tools, it’s tough to track how people feel about your brand. The solution? Measure brand perception with social data and get the clarity you need to show up authentically and build a brand reputation that earns lasting trust. What…