Author: Awais

Canonicalization has long been a core SEO practice, yet it’s still one of the easiest to overlook. At its simplest, canonicalization helps search engines identify the original source of content and prevents duplicate versions from competing with each other. Large sites rely on solid canonical structures to stay organized, and small sites benefit by avoiding duplicates that can dilute rankings and visibility. As we move into 2026, canonicalization is becoming even more important as generative engine optimization (GEO) rises alongside traditional SEO.  With AI Overviews, ChatGPT, Perplexity, and other generative systems shaping how content is selected, summarized, and attributed, these…

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I am a desk jockey, and if I’m not careful, I can easily slip into a sedentary lifestyle. I do try to stay active, but when life gets busy, the time it takes to go to the gym seems nearly impossible to squeeze into my schedule, so when the opportunity to test the amp home fitness device arose, I was ready. I wanted something convenient, easy to use, but that didn’t turn space into a “gym.” But honestly, could any home fitness machine live up to those expectations? Here’s what I’ve learned. My Favorite Things Aesthetically attractive Easily adjustable AI…

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Google has partnered with Accel to find and fund India’s earliest-stage AI startups in a first-of-its-kind collaboration for the Google AI Futures Fund, launched earlier this year. On Tuesday, Accel and Google announced a partnership to jointly invest up to $2 million in each startup through Accel’s Atoms program, with both firms contributing up to $1 million. The 2026 cohort will focus on founders in India and the Indian diaspora building AI products from day one. “The thought process is building AI products for billions of Indians, as well as supporting AI products built in India for global markets,” Prayank…

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Attention all pet parents: Petcube’s running Black Friday deals up to 47 percent off, now through December 1. Scoop up savings on pet cameras, treat dispensers, laser toys, and GPS trackers to keep your furry family members safe and entertained. *Prices accurate at time of publication and subject to change. Petcube Cam, $25 (orig. $34) Petcube Cam 2-Pack, $44 (orig. $65) Petcube Cam Pack of 3-Pack, $59 (orig. $94) Petcube Cam 360, $34 (orig. $52) Petcube Cam 360 2-Pack, $59 (orig. $92) Petcube Cam 360 3-Pack, $79 (orig. $140) Petcube Bites 2 Lite, $69 (orig. $149) Petcube Play 2, $47…

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Recently, I had a gluten-free family member come to stay with me. Years working in restaurants and bakeries prepped me to accommodate allergies, so I felt confident in my ability to feed her delicious and nutritious food. For example, I know how to swap out breadcrumbs for crunchy, roasted chickpeas, or skip the pancakes in favor of buckwheat crepes. Heck, I even have a gluten-free pasta brand I love in case we have a craving for mac and cheese.  I have one gluten-free weakness, though: bread. I’ve tried my hand at DIY-ing GF sourdough without much luck, and I didn’t…

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There’s a divided line in the industry between those who think optimizing for AI is separate from SEO and those who think LLM discovery is just SEO. But, this is an unproductive argument, because whatever you think, LLM inclusion is now part of SEO discovery. So, let’s just focus on how the search journey works now and where you can find real business value. To discuss inclusion in LLMs, I invited Patrick Stox to the latest edition of IMHO to find out what he thinks. As product advisor, technical SEO, and brand ambassador at Ahrefs, Patrick has plenty of data…

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👉 Not chronically online? Stay in the loop by bookmarking and checking our social media reports regularly:(November 25, 2025) Instagram trends  Wicked memeUse the visual template below and adjust it to fit your own situation or brand. The trend works best when you replace the “defying gravity” reference with something that connects to your product or message. For example, Colgate turned it into “defying cavities,” which ties directly back to their brand.Think about what your brand “defies” or overcomes, and create a simple, clever twist that matches the format.Unwrap a giftThis trend is a carousel where the first slide looks like…

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I often wake up in a cold sweat thinking about that middle school band concert. Our instructor (who was also the gym teacher) was up front, flopping around his arms like a freshly caught mackerel while the entire band was off-key, off-tempo, and doing things to a Stevie Wonder song that are now outlawed in at least 17 states.Become an AI orchestration expertThis may have been acceptable for a group of pre-teens with instruments almost as large as they were, but it’s not a good look for your business. Your tools, AI, automation, and workflows all need structure and cohesion—otherwise,…

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SAVE $1,200: As of Nov. 25, the Bluetti AC200PL is on sale for $1,099 in the Amazon Black Friday sale. That’s a 52% discount on the list price. $1,099 at Amazon $2,299 Save $1,200   Portable power stations have been one of the many stars of this year’s Black Friday, with impressive deals taking hundreds, if not thousands of dollars off impressive units from top brands. And this deal on the Bluetti AC200PL is no different — down to its lowest-ever price at Amazon.As of Nov. 25, this model is on sale for $1,099, down from $2,299. Yep, you read…

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Windows updates are meant to improve system stability, but sometimes after installing them, Windows may roll them back the next time you restart your computer. You might even see an “Undoing changes to your computer” message during the reboot. Here’s how to identify the cause of this issue and fix it. Ensure the problem isn’t with the update itself Microsoft occasionally releases updates that turn out to be buggy and can create system issues. When this happens, your PC may attempt to install the update, fail after installation, and then revert the changes every time you restart. Before troubleshooting your…

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