Author: Awais

Social listening is the art and science of monitoring what your buyers and potential customers are saying about:Your brandYour competitorsTopics related to your product or serviceStaying “in the know” about all these simultaneously is no easy feat. This is where social listening tools come in. They help you monitor brand mentions on major social media platforms, identify emerging trends in your niche, and package these online conversations into actionable insights for your social media strategy.In this article, I’ll share a list of six social listening tools (with alternatives) to help you choose the best software for your needs.Click on one…

than convincing someone of a truth they cannot see in their own data. Data science and sustainability experts face the same problem: our concepts may be too abstract and theoretical, making them difficult for decision-makers to relate to. I learned this the hard way while developping my startup! When I published a case study on Green Inventory Management on TDS in 2024, I thought the logic was solid and convincing, but the impact was limited. Green Inventory Management = Optimising Store Replenishment Strategies to Reduce CO2 Emissions (Image by Samir Saci) The article explained the mathematical theory behind it and…

Major tech companies aren’t just using AI to help you generate or summarize content — they also want you to use it for shopping. OpenAI, Google, and Amazon have heavily invested in AI assistants that research new product categories for you and suggest the right ones to buy. Startups like Perplexity, Daydream, and Cherry have also built businesses around AI for product discovery. All these efforts have resulted in customers using more AI for shopping. Onton (previously known as Deft), an AI-powered furniture shopping platform, says it has seen its user base grow from 50,000 monthly active users to over…

We know the best potluck desserts don’t exactly reinvent the wheel. But sometimes, you don’t want to show up with something that’s been done a hundred times—you want it to wow. Whether you’re prepping for a holiday party, a football tailgate, or just having a few guests over, planning something a little special can go a long way. Well, allow us to introduce our test kitchen’s new favorite wow-worthy treat: a chocolatey, crunchy, completely craveable dessert that comes together with just six ingredients—and without ever turning on the oven. Meet Our New Favorite Dessert: Chocolate Crunch Cake We’re sure you’re…

See Where Your Brand Stands in the New Search Frontier AI search has become the new gateway to visibility. As Google’s AI Overviews and Answer Engine Optimization (AEO) reshape discovery, the question is no longer if your brand should adapt, but how fast. Join Pat Reinhart, VP of Services and Thought Leadership at Conductor, and Shannon Vize, Sr. Content Marketing Manager at Conductor, for an exclusive first look at the 2026 AEO and GEO Benchmarks Report, the industry’s most comprehensive study of AI search performance across 10 key industries. What You’ll Learn The exclusive 2026 benchmarks for AI referral traffic,…

Because SocialBee covers other major social media platforms as well, I can keep one content strategy across TikTok, Instagram, LinkedIn, Pinterest, Google Business Profile, and YouTube, while still tailoring each social media post to its native format.What I like about SocialBeeYou can schedule your TikTok directly with auto-publish for both personal and business accountsOne content calendar to manage multiple TikTok accounts and other networksContent categories that keep your posting schedule consistent without extra workAI tools to help write captions, suggest hashtags, and generate post variations when you are short on timeTikTok profile analytics that are more complex compared to other…

I can remember a time, not so many years ago, when talking about AI meant discussing the qualities of an often-overlooked Steven Spielberg movie about a robot child. Maybe that was just my friend group, but the point stands: nobody today hears AI and thinks of Spielberg.But even if AI has pretty much achieved complete global saturation, questions remain about just how dramatically it’s changing the workplace. And the answers to these questions have big, dollar-sign-shaped implications for enterprise organizations.Zapier EnterpriseAutomation for every team, approved by IT. In this report, I’ve compiled the most revealing statistics and insights about the state…

SAVE OVER $700: The Microsoft Surface Pro 2-in-1 Laptop/Tablet is on sale for $1,399 in the Amazon Black Friday sale. That’s 33% off the list price of $2,099.99. $1,399 at Amazon $2,099.99 Save $700.99   If you’re looking to pick up a new device this Black Friday, you can do a lot worse than the 2024 edition of the Microsoft Surface Pro. It’s a great alternative to Apple and is even more tempting thanks to a Black Friday saving of over $700.The Microsoft Surface Pro 2-in-1 Laptop/Tablet (2024) has been marked down to just $1,399 — 33% off the list…

The stress of preparing a Thanksgiving dinner can overwhelm even the most experienced home cooks. If you’ve felt the rush and know that sentiment of looking for oven space to add those finishing touches, turning to your air fryer is something we highly recommend.That compact appliance is your ultimate Thanksgiving secret weapon. While you obviously can’t fit the turkey in there (don’t even try), the air fryer’s knack for crisping food quickly makes it perfect for tackling all the sides that are fighting for oven time, whether it’s a casserole orstuffing. Even food lovers on Reddit love the idea of using one for…

This shopping weekend, Simply Recipes is celebrating the small businesses that make cooking and eating at home more special. These are the products our editors reach for, give as gifts, and keep on their holiday wish lists. Start with the pantry. Piro Olive Oil brings fresh, peppery flavor to everything it touches, and Jacobsen Salt Co.’s pure flake salt instantly upgrades a meal. We love Diaspora Co.’s Salt Tiger and the creative blends from Curio Spice Co. If you’re cooking pasta, Sfoglini’s gift sets and subscriptions are the kind of practical present that makes weeknight dinners feel a little special.…