Author: Awais
If you’ve spent any time on social media lately, it’s easy to believe that video is the be-all and end-all. Instagram Reels, YouTube Shorts, TikToks, LinkedIn’s video feed: it’s everywhere, and it feels like every platform is building for it.If you’re looking to build an audience, “more video” is often touted as the answer.But is that true? It turns out — as is often the case with social media — it depends. Video certainly performs best on some platforms, but it’s not quite as cut-and-dried on others.This data comes from our 2026 State of Social Media Engagement report, which analyzed millions of posts across all…
Whenever there’s a shiny new AI tool, it makes sense to dive in and see if it’s worth introducing into your work. You start with a single tab in your browser, which somehow turns into a dozen, all filled with chatbots, automation workflows, and a master plan for synchronizing your systems. But after the excitement wears off, you’re left with a disconnected tech stack that’s eerily smart but doesn’t work together.Power your business with AI automationBuild fully automated, AI-powered workflows on Zapier.You might find yourself wondering if you picked the wrong tools—but the truth is, tools alone don’t give you…
For years I have collected vintage party cookbooks, relishing in the sometimes timeless and sometimes hilariously dated advice they provide to aspiring hosts. While I was writing Party Tricks, my own entry into the genre, I was haunted by a quote from the introduction to James Beard’s 1940 book Hors D’Oeuvre and Canapés.“The cocktail party no longer means a bottle of gin, a can of sardines, and a package of potato chips from the corner grocery,” wrote Beard. Maybe this rang true in 1940, but in the 21st century, this short grocery list sounds to me like a recipe for…
arXiv:2603.15658v1 Announce Type: new Abstract: Memory-augmented agents maintain multiple specialized stores, yet most systems retrieve from all stores for every query, increasing cost and introducing irrelevant context. We formulate memory retrieval as a store-routing problem and evaluate it using coverage, exact match, and token efficiency metrics. On downstream question answering, an oracle router achieves higher accuracy while using substantially fewer context tokens compared to uniform retrieval, demonstrating that selective retrieval improves both efficiency and performance. Our results show that routing decisions are a first-class component of memory-augmented agent design and motivate learned routing mechanisms for scalable multi-store systems. We additionally…
Visibility is no longer just about ranking. It depends on whether your content is discovered, evaluated, and selected in AI-driven search experiences. We’re kicking off our new monthly SMX Now webinar series on April 1 at 1 p.m. ET with iPullRank’s Zach Chahalis, Patrick Schofield, and Garrett Sussman on how you must adapt. The session introduces iPullRank’s Relevance Engineering (r19g) framework for executing Generative Engine Optimization (GEO) through an omnichannel content strategy. You’ll learn how AI search uses query fan-outs to discover and select sources, and how to structure content so it’s retrieved, surfaced, and cited. It also emphasizes that…
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SEJ Live’s opening panel covered three months of AI search changes from three angles. I covered the news, SEJ Founder Loren Baker covered the business case, and Managing Editor Shelley Walsh covered content strategy. The on-demand recording is available here. The session was called “What’s Hot, What’s Not,” and our goal was to identify the Q1 changes worth acting on in Q2, and what steps you can start taking today. AI Overviews Are Costing Clicks, But Not All Of Them The headline number from Q1 is that clicks drop when AI Overviews appear, but the loss varies by query type.…
For years, Alexandrea Browman’s team had two options when it came to responding to client comments and messages on social media: log in with the client’s credentials (a security risk), or navigate Meta Business Suite (time-consuming and clunky).Neither was great. And community management wasn’t a nice-to-have for her boutique agency, Sapphire Social — it’s their specialty. So when she found a tool that solved it, it was a no-brainer.” With Buffer, it’s just all in one place,” she says. “It’s so easy.”Alexandrea has been working in social media for over a decade. For the last three years, she’s been running…
Business process management (BPM) is about designing, executing, monitoring, and improving the way work gets done. You get BPM automation when you add workflows that run on their own, integrations that move data between systems, and AI that can make decisions or take action. For enterprises, the stakes are higher. Tools need to scale across teams and departments, support governance and compliance, and give IT and process owners visibility and control. The right platform depends on where your processes live and who needs to build and change them.Power your business with AI automationBuild fully automated, AI-powered workflows on Zapier.I’m obviously not…
“Weeknight” has become a (maybe even the) central pillar of recipe content online. It is that vast category of solutions for people who are cooking because they have to, in the all-too-imperfect circumstances that most of us find ourselves in from Monday through Friday. Namely, the lack of time, ingredients, knowledge, and will.The proof is in the data: At Bon Appétit our weeknight recipes reliably outperform other categories, like projects, baking, and drinks. But the question of what exactly constitutes a weeknight recipe has always been up for review. It’s a highly subjective designation, and the qualifications have shifted during…