Author: Awais

So many people spent 2025 arguing about whether SEO was dying. It was never dying. It was shifting into a new layer. Discovery continues to move from search boxes to AI systems. Answers now come from models that rewrite your work, summarize competitors, blend sources, and shape decisions before a browser window loads. In 2026, this shift becomes visible enough that executives and SEOs can no longer treat it like an edge case; percentages from sources will shift. The search stack that supported the last 20 years is now only one of several layers that shape customer decisions. (I talk…

TikTok’s influence on purchase behavior is undeniable, but finding the right creators to partner with is often complex. Influencer marketing can deliver real business impact, but only if your TikTok partnerships are strategic, brand-aligned and measurable. The challenges are real: Fake followers, market saturation and unclear ROI can make it difficult to know where to start. Below, you’ll learn how to find TikTok influencers who drive results and scale your influencer marketing efforts efficiently. How to start a TikTok influencer marketing strategy Before you start shortlisting creators, it’s important to zoom out and lay the groundwork. Today, influencer marketing isn’t…

, our basic understanding of the Python language is knowing that we can program functions, introduce iterations with the help of Python loops, and decide which program to execute with the help of conditional statements like if, elif, and else. But Python is far more powerful than that; it can access and process files, create interesting games, simulate scientific concepts, process big data, generate machine learning models, and a lot more! In this article, we will use Python to create graphical outputs by using the Python module Turtle. This is a beginner-friendly tutorial that teaches how to draw shapes and…

The way venture capitalists think about fund-raising can be a black box. But investors must think about their go-to-market strategy for raising their own funds, just as much as they think about how their portfolio companies find their market fit.   All season on Build Mode, we’ve explored how founders should approach marketing, but this week we’re exploring how VCs sell themselves to founders as trustworthy partners, and to LPs as worthwhile investments.   Isabelle Johannessen spoke with Graham & Walker’s Leslie Feinzaig and XYZ Venture’s Ross Fubini about raising their first funds and how that experience has given them empathy for the founder fundraising experience.   Feinzaig came into venture capital with very few industry connections.”It was hundreds of pitches.…

PlayStation Plus subscribers are getting a big December gift. Sony has confirmed that the Game Catalog is adding Assassin’s Creed Mirage and Wo Long Fallen Dynasty this month, giving players two major action experiences in completely different styles. It is one of the strongest month-end drops PS Plus has had in a while and a solid way to wrap up 2025. New titles on PS Plus this December This month’s PS Plus lineup delivers two big adventures and a variety of smaller surprises to round out your library during the holiday break. Ubisoft Assassin’s Creed Mirage brings the franchise back…

Bright, creamy, and herb-filled ranch dressing is a kitchen essential, and this homemade version from Gourmet is our go-to. Tangy buttermilk and mayonnaise combine to form the luscious base. If you care to go the extra step, you can even make the mayo from scratch. Fresh garlic grounds it with bite, while the fresh herbs (namely, parsley, dill, and chives) give it a burst of brightness.Easy to customize and forgiving to make, this homemade ranch dressing recipe elevates everyday meals with its fresh, vibrant flavor. Drizzle it over crisp greens, toss it with roasted vegetables, use it as a dip…

One of the joys of remote work is that your office can be anywhere. For me, that’s my living room couch, next to my dogs, and within walking distance of the kitchen snacks. There’s just one problem: my monitor doesn’t fit on my lap, so I have to repeatedly switch between browser tabs.5 things you should automate todayThe team at Google must also have dogs and understand my predicament because they (finally) released a new Google Chrome feature to solve this: Split View. Chrome Split View lets you view tabs side by side in a single tab. Here’s how to…

OpenAI announced today that it’s launching GPT-5.2, the newest model in its GPT-5 series. The new model will start rolling out immediately, with paid ChatGPT customers getting access first.In a blog post announcing the new model — which is actually a series of models, comprised of GPT‑5.2 Instant, GPT-5.2 Thinking, and GPT-5.2 Pro — OpenAI said that GPT-5.2 makes noticeable improvements in math and science, imaging, coding, handling agentic tasks, and overall accuracy. The company called GPT-5.2 its “most capable model series yet for professional knowledge work.”The new model comes at a difficult time for OpenAI, which is rumored to…

Why It Works Swapping out the booze in a traditional Irish coffee opens up a world of flavor combinations. This is part of a series on Irish coffee variations, including this adventurous version with fernet, and a classic chocolate-hazelnut combo. Hot coffee, different liqueurs, and flavored whipped cream can yield surprising results and add some intrigue to your after-dinner drinks. Spiced rum slips into a hot cup of coffee like a Jamaican bobsled team sliding down an icy track…which is to say, more smoothly than Irish whiskey. Its spiced flavor and sugarcane sweetness play off the coffee’s roasted, bitter bite.…

Aeroflot’s July outage was likely a supply‑chain attack via developer Bakka SoftAttackers exploited months‑old access, lacking 2FA, to deploy extensive malware and disrupt flightsDamage reached tens of millions, though The Bell’s report remains unverified and politically sensitiveThe cyberattack against Aeroflot, Russia’s flagship airline, was allegedly a supply-chain attack, as new reports claim it was done through an outside software developer that had access to the carrier’s IT network.In late July this year, news broke of a cyber-incident at Aeroflot that disrupted the carrier’s operations and grounded dozens of flights. The Kremlin confirmed the attack, while two hacktivist groups – Silent…