Author: Awais

Every Black Friday reveals how consumers search, compare, and decide. This year added something new: a real-world test of how AI models interpret commerce under true demand. So we ran a structured test across major LLMs and analyzed 10,000 responses. The goal was simple: to see how these systems form their internal view of the retail landscape and which signals shape the answers they generate. As we reviewed the dataset, a clear pattern emerged: Black Friday acts as a natural stress test for AI-driven discovery. The sheer volume of queries, the range of categories, and the speed of shifting consumer…

What is TikTok marketing? TikTok marketing is the practice of using the TikTok platform as part of a broader digital marketing strategy to support brand visibility, customer relationships, and commercial goals. It includes both organic and paid activity managed through a TikTok account, often alongside other social media channels. For businesses, TikTok marketing can involve publishing video content, running ads through TikTok Ads Manager, collaborating with creators, or enabling commerce features that TikTok offers, like TikTok Shop. How these elements are combined depends on the business model, resources, and stage of growth. At its core, TikTok marketing is about showing…

Theo Baker is truly an outlier. While journalism as a major has seen shrinking enrollment for years and is even being dropped by some schools entirely, Baker, a senior at Stanford University, has doubled down on old-school investigative reporting, and it is paying off spectacularly. Baker first made headlines as a college freshman when his reporting for The Stanford Daily led to the resignation of Stanford president Marc Tessier-Lavigne. After uncovering allegations of research misconduct spanning two decades, Baker — just one month into college — found himself “receiving anonymous letters, conducting stakeouts, and tracking down confidential sources,” according to…

Google is “strongly recommending” Performance Max to advertisers. With its promise of automated optimization across all Google inventory and AI-driven functions, it’s easy to see why Google pushes it so heavily. But here’s the reality: Performance Max isn’t always the best choice, and blindly migrating from Standard Shopping campaigns can actually hurt your performance. B2B And Low-Conversion Industries Need Different Approaches The Problem With PMax For Complex Sales Performance Max thrives on conversion data. Its machine learning algorithms need volume, lots of it, to optimize effectively. But what happens when you’re in an industry where conversions are rare, high-value, or…

arXiv:2512.10739v1 Announce Type: cross Abstract: Large language models (LLMs) have achieved significant progress in solving complex reasoning tasks by Reinforcement Learning with Verifiable Rewards (RLVR). This advancement is also inseparable from the oversight automated by reliable verifiers. However, current outcome-based verifiers (OVs) are unable to inspect the unreliable intermediate steps in the long reasoning chains of thought (CoTs). Meanwhile, current process-based verifiers (PVs) have difficulties in reliably detecting errors in the complex long CoTs, limited by the scarcity of high-quality annotations due to the prohibitive costs of human annotations. Therefore, we propose the \textbf{O}utcome-based \textbf{P}rocess \textbf{V}erifier (OPV), which verifies the…

Today’s NYT Strands hints are easy if you love old poetry.Strands, the New York Times’ elevated word-search game, requires the player to perform a twist on the classic word search. Words can be made from linked letters — up, down, left, right, or diagonal, but words can also change direction, resulting in quirky shapes and patterns. Every single letter in the grid will be part of an answer. There’s always a theme linking every solution, along with the “spangram,” a special, word or phrase that sums up that day’s theme, and spans the entire grid horizontally or vertically. SEE ALSO:…

If you have ever tried using your AirPods with a Windows PC, you probably know the disappointment. There’s no pop-up animation. No ear detection. No battery indicators. You get the great AirPods sound, but none of the smart features that make them feel special. MagicPods is an app that fixes all of that. It does all the things Apple and Microsoft should have built in already. And for just a couple of dollars, it makes AirPods feel at home on Windows. OS Windows Price model One-time purchase MagicPods app helps unlock the full capabilities of your AirPods on Windows. It…

I had a health scare last year that changed my relationship with alcohol. Before, I’d share some wine with friends or go out on the weekend for a cocktail with my boo. But after everything went haywire (even a sip of alcohol resulted in a massive migraine), I turned to nonalcoholic beverages as a way to still feel like I was sipping on something special. Some were duds, like a particularly foul NA apéritif that tasted like bubblegum toothpaste, but a few scratched the itch without the bite. And one of my favorites (and a winner in our review of…

Introduction do we identify latent groups of patients in a large cohort? How can we find similarities among patients that go beyond the well-known comorbidity clusters associated with specific diseases? And more importantly, how can we extract quantitative signals that can be analyzed, compared, and reused across different clinical scenarios? The information associated to cohorts of patients consists of large corpora that come in various formats. The data is usually difficult to process due its quality and complexity, with overlapping symptoms, ambiguous diagnoses and numerous abbreviations. These datasets are usually highly interconnected and provide perfect examples where the use of…

Microsoft has analyzed how Copilot users interact with AI across 37.5 million conversationsThere are clear differences between work and personal interactionsThis is how app developers can tailor their chatbot UIA new December 2025 report from Microsoft has uncovered some key difference among Copilot users in terms of how and when people use AI, and it’s based on 37.5 million de-identified Copilot conversations, so there’s reason to believe the insights should be pretty accurate.Drawing a line right down the middle, Microsoft identified that desktop AI use was generally dominated by workers between 8am and 5pm, while mobile use skewed heavily toward…