Author: Awais
Pay-per-click (PPC) marketing in 2025 moved fast and grew more complex. Google drove many of the year’s most consequential changes, from deeper Search automation with AI Max and ads inside AI Overviews to long-awaited gains in transparency and control for Performance Max. At the same time, updates to Google Tag Manager and conversion tracking changed how advertisers collect and trust data. Policy shifts, automatic content extraction, and pullbacks from Google Shopping by major advertisers like Amazon and Temu also disrupted auction dynamics, exposing growing tension between platform power, advertiser control, and market stability. As 2025 winds down, let’s look at…
, we will implement AUC in Excel. AUC is usually used for classification tasks as a performance metric. But we start with a confusion matrix, because that is where everyone begins in practice. Then we will see why a single confusion matrix is not enough. And we will also answer these questions: AUC means Area Under the Curve, but under which curve? Where does that curve come from? Why is the area meaningful? Is AUC a probability? (Yes, it has a probabilistic interpretation) 1. Why a confusion matrix is not enough 1.1 Scores from models A classifier will usually give…
Universities and research labs have long been Europe’s deep tech treasure trove. Now, academic spinouts have consolidated into a solid startup funnel worth $398 billion — and VC money is following. According to Dealroom’s European Spinout Report 2025, 76 of these deep tech and life sciences companies have either reached $1 billion valuations, $100 million in revenue, or both. These include unicorns like Iceye, IQM, Isar Aerospace, Synthesia, and Tekever, which are now inspiring more funds to back university spinouts. Just this month, two new funds emerged that will bring more funding to talent emerging out of European tech universities,…
The gifts have been unwrapped, your family has headed back home, and now you’re looking at a few select presents you don’t actually want or need. It happens to everyone eventually. Maybe your cousin got you something you already have, or Mom snagged you a new sweater in the wrong size. Whatever the reason, knowing how to return it to the retailer is crucial. Every store has its own rules for refunds and exchanges, including how long you have to bring something back. Some windows are generous… others, not so much. This story is part of 12 Days of Tips,…
I am a red velvet cake connoisseur. While most kids gravitated towards chocolate or ice cream cake for their birthdays, I always begged my mom for a decadent red velvet cake. There’s just something about this cake that always draws me in—its rich flavor, the fluffy and creamy texture, the vibrant color. Everything about it just makes my mouth water. I was surprised to find out that my favorite cake originated way back in the 1800s. VIRGOMOMMY What Is Mahogany Cake? When you look back in time, you’ll realize that most of the baked goods we love in the 20th century…
Planning is not an exciting topic, I admit. Yet, I wrote a book recently on the topic of planning, introducing a framework for doing it for digital marketing. Over the two decades of my career, I have found that the best and quickest positive outcomes nearly always came from a strong plan and a planned approach to SEO work. With AI dominating the headlines, I know how hard it can be to commit to a structure, cadence, or specific approach for doing anything in digital marketing, including SEO. However, I continue to advocate for having an agile, yet planned approach…
What is YouTube monetization?YouTube monetization is a set of features that let creators earn money from their YouTube channel, not a single switch you turn on. Access to those features depends on eligibility, a channel review, and ongoing compliance with YouTube monetization policies and community guidelines.Most monetization options become available after you’re accepted into the YouTube Partner Program. To qualify, your channel must meet requirements like 1,000 subscribers and valid public watch hours in the last 12 months, then pass a manual review. YouTube checks your content, monetization status, and compliance with advertiser-friendly content guidelines, copyright guidelines, and reused content rules…
OpenAI has been swinging for the fences with recent updates like GPT-5.2 and ChatGPT Images. This week, the company rolled out an improvement to its ChatGPT Android app, and it’s a change power users have been waiting for. ChatGPT’s official app now has a real Thinking mode, previously only available through a browser.According to Bleeping Computer, the original Thinking toggle actually rerouted your responses through the Standard thinking time, which uses less compute power and doesn’t think for as long. The new toggle allows users to expressly choose between Auto, Instant, or Thinking modes to determine how long the AI…
The compact SUV segment has been dominated for years by recognizable names, but in 2026 the battle for supremacy may finally be tightening. Toyota’s latest RAV4 update brings a suite of refinements that could give it a real edge over the Honda CR-V, long considered the benchmark for practicality, reliability, and overall value in this crowded category. As both models evolve, buyers now have more to consider than ever before. Toyota’s newest RAV4 combines thoughtful improvements in efficiency, comfort, and technology with a well-rounded driving experience that feels confident in daily use and on longer trips alike. Enhanced powertrain tuning,…
Key Takeaways Sirloin offers a lean and versatile option for feeding a crowd.Ribeye features a rich, velvety flavor thanks to its higher fat content.Resting steak after cooking ensures juices redistribute for a tender, juicy bite. I’m often overwhelmed when trying to choose from all the options in the grocery store meat case. I never know if a higher price is always an indicator of the best steak, particularly when it comes to sirloin versus ribeye. Sean Flynn is a long-time former butcher who is now director of sales at Niman Ranch, a network of more than 600 family farms and…