Author: Awais

Community marketing is a growth strategy centered on participation. It brings customers together to share knowledge, solve problems, and build trust. In the process, it drives advocacy, retention, and lower customer acquisition costs.

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! For a while now, SERP features have made SEO for ecommerce distinctly different from other verticals like B2B or local. And yet, most teams still measure success against classic search results. Without third-party tools, it’s hard to get a full picture from the data that Google reports. As a result, some retailers fall significantly behind while thinking they’re ahead of the game. And so the problem remains remarkably hidden. To make it visible, I used ecommerce tracking platform Audience Key to analyze 4,000+ keywords and almost 40,000 product…

I have three kids under five — and getting them out of the house regularly is essential. I’m always scouring Google Reviews for new and interesting kid-friendly things to do in our neighbourhood. I look for great reviews, of course, but you know what stands out even more? Reviews with responses from the business.There’s a “kids’ cafe” not far from us that responds to every review. That tells us they care about their customers — and we go there often. I know I’m not alone in this, either.BrightLocal’s research found that 88 percent of consumers would use a business that…

arXiv:2603.05980v1 Announce Type: new Abstract: Product concept evaluation is a critical stage that determines strategic resource allocation and project success in enterprises. However, traditional expert-led approaches face limitations such as subjective bias and high time and cost requirements. To support this process, this study proposes an automated approach utilizing a large language model (LLM)-based multi-agent system (MAS). Through a systematic analysis of previous research on product development and team collaboration, this study established two primary evaluation dimensions, namely technical feasibility and market feasibility. The proposed system consists of a team of eight virtual agents representing specialized domains such as R&D…

Penalties are among the most decisive and high-pressure moments in football. A single kick, with only the goalkeeper to beat, can determine the outcome of an entire match or even a championship. From a data science perspective, they offer something even more interesting: a uniquely controlled environment for studying decision-making under strategic uncertainty. Unlike open play, penalty kicks feature a fixed distance, a single kicker, one goalkeeper, and a limited set of clearly defined actions. This simplicity makes them an ideal setting for understanding how data and strategy interact. Suppose we want to answer a seemingly simple question: Where should…

From viral challenges to Billboard hits, TikTok is where trends take shape. People discover brands, research products and even buy things directly on the app. The latest social media stats even show that TikTok has the highest engagement among all social media platforms. So it’s a must-have platform for brands that want to be a part of key cultural moments. And for that, you need to keep a pulse on what’s going on in the platform. This means knowing who’s using the app, how they’re using it and how other brands are advertising. Let’s take a look at the latest…

Buying AI capabilities to drive marketing is easy. Enabling marketing teams to actually use it independently, decisively, and at scale is far harder. The main culprit? Humans. Marketing teams have always had the same elusive goal: to move at the pace of the consumer. Responding to each customer’s needs in real time, delivering the relevant message at the right moment, and optimizing customer lifetime value to drive loyalty and ROI. The goal is not new.What is perpetually new are the AI technologies available to analyze consumer data and generate instant, personalized messaging at scale. But while technology evolves rapidly, the…

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Each month in Well Stocked, our staff shares unfussy recipe ideas that you can call upon any day of the week. Because yes, our editors love to cook, but sometimes we need to get dinner on the table 12 minutes ago. That’s when we look to pantry and fridge staples that can quickly morph into delicious meals. This month, it’s all about leftover rice.There’s a reason fried rice recipes tell you to start with leftover rice. The time in the fridge allows the cooked grains to firm up and dry out. “[The rice] has crystallized. The starches in it have…

arXiv:2603.05912v1 Announce Type: new Abstract: Search-augmented LLM agents can produce deep research reports (DRRs), but verifying claim-level factuality remains challenging. Existing fact-checkers are primarily designed for general-domain, factoid-style atomic claims, and there is no benchmark to test whether such verifiers transfer to DRRs. Yet building such a benchmark is itself difficult. We first show that static expert-labeled benchmarks are brittle in this setting: in a controlled study with PhD-level specialists, unassisted experts achieve only 60.8% accuracy on a hidden micro-gold set of verifiable claims. We propose Evolving Benchmarking via Audit-then-Score (AtS), where benchmark labels and rationales are explicitly revisable: when…