Author: Awais

We independently review every app we recommend in our best apps lists. When you click some of the links on this page, we may earn a commission. Learn more.I once let a gym membership quietly renew for two years because canceling required a phone call, and I am a millennial who would rather pay $20 a month than speak to another human being on the phone. This is not a personality trait I’m proud of. It’s just reality.Point is, how businesses communicate with customers matters enormously—perhaps more than the actual product itself. Most customers are one slow reply, one weird…

Between the rebranding and the emergence of new competitors, X (Twitter) may have lost a few users in the past years. But despite the volatility, it resiliently remains a key hub for real-time engagement and customer service. From news and sports to pop culture and political discourse, X is where it’s still at. The latest social media stats also show that 58% of the platform’s users engage with brand content every week. And if X is still a mainstay in your brand’s marketing strategy, you need to know what’s going on in the platform. That’s why we put together these…

The DSCRI-ARGDW pipeline maps 10 gates between your content and an AI recommendation across two phases: infrastructure and competitive. Because confidence multiplies across the pipeline, the weakest gate is always your biggest opportunity. Here, we focus on the first five gates. The infrastructure phase (discovery through indexing) is a sequence of absolute tests: the system either has your content, or it doesn’t. Then, as you pass through the gates, there’s degradation. For example, a page that can’t be rendered doesn’t get “partially indexed,” but it may get indexed with degraded information, and every competitive gate downstream operates on whatever survived…

This post was sponsored by Resolve Marketing. The opinions expressed in this article are the sponsor’s own. Link building has evolved. It’s no longer about sending templated emails asking how much it costs for a guest post on someone’s site (it probably never should’ve been). It’s about providing resources, data, & information that people want to connect with and that provides them with value. Our focus for off-page SEO should no longer be “how do I grow my domain authority?” Instead, it should be “how do I demonstrate my legitimacy and expertise as a brand?” One of the best ways…

[Submitted on 18 Jun 2025 (v1), last revised 9 Mar 2026 (this version, v2)] View a PDF of the paper titled ConLID: Supervised Contrastive Learning for Low-Resource Language Identification, by Negar Foroutan and 3 other authors View PDF HTML (experimental) Abstract:Language identification (LID) is a critical step in curating multilingual LLM pretraining corpora from web crawls. While many studies on LID model training focus on collecting diverse training data to improve performance, low-resource languages — often limited to single-domain data, such as the Bible — continue to perform poorly. To resolve these imbalance and bias issues, we propose a novel…

Everyone has opinions about how to load a dishwasher. Bowls on the top rack or the bottom? Do you pre-rinse or just trust the machine? These can feel like small preferences, but roommate relationships have blown up over less.Automation is a lot like that. The basic goal is the same for everyone: get things done without doing them manually. But how you get there depends entirely on your team, tools, processes, and approximately a million other variables nobody else’s workflow accounts for. What works beautifully for a five-person startup can be a total mismatch for a 2,000-person enterprise with a…

Influencer marketing (IM) enables brands to drive authentic engagement in a saturated digital space where consumers have grown skeptical of traditional advertising. It humanizes you and offers a more relatable way to connect with your audiences. As the influencer marketing report showed, almost half of the 2000 consumers surveyed make daily, weekly or monthly purchases because of influencer posts. However, a big challenge marketers face is finding the right influencers for their campaigns. It’s no longer just about follower count—authenticity and topical relevance have become the true currency of successful partnerships. According to the same report, 67% of consumers think the…

Perplexity AI must stop using its Comet browser agent to make purchases on Amazon. A federal judge sided with Amazon in an early ruling over AI shopping bots. Why we care. The case targets a core promise of AI agents: completing tasks like shopping on a user’s behalf. If courts restrict how agents access sites, AI agents could face strict limits when interacting with logged-in accounts on major websites. What happened. U.S. District Judge Maxine Chesney granted Amazon a preliminary injunction Monday in San Francisco federal court. The order blocks Perplexity from using its Comet browser agent to access password-protected…

Integrating digital PR & SEO with a full-funnel strategy both influences audience behavior and top-three rankings in search engines. In my recent webinar with Search Engine Journal about how to earn links with digital PR, I didn’t have time to dive into the importance of the audience journey and a full-funnel strategy. This article is to remedy that. Have you found that ranking in search engines is more difficult lately? Or maybe your link building isn’t driving the top 3 ranking it used to. Google representatives have been actively discussing the decrease in the importance of links in Google’s algorithm.…

[Submitted on 31 Dec 2024 (v1), last revised 9 Mar 2026 (this version, v4)] View a PDF of the paper titled From Pixels to Predicates: Learning Symbolic World Models via Pretrained Vision-Language Models, by Ashay Athalye and 6 other authors View PDF HTML (experimental) Abstract:Our aim is to learn to solve long-horizon decision-making problems in complex robotics domains given low-level skills and a handful of short-horizon demonstrations containing sequences of images. To this end, we focus on learning abstract symbolic world models that facilitate zero-shot generalization to novel goals via planning. A critical component of such models is the set…