Author: Awais
Google’s branded queries filter in Search Console is now available to all eligible sites. Google’s new branded queries filter, announced Nov. 20, lets you separate branded and non-branded search traffic in the Performance report. Why we care. Separating branded and non-branded queries has long required manual regex filters or keyword lists. This update gives you native segmentation in Search Console, making it easier to measure brand demand versus discovery traffic. Google’s announcement. Google confirmed the broader availability in a LinkedIn post today: “The branded queries filter in Search Console is now available to all eligible sites! This feature helps you…
I enjoyed this interview with Google’s head of Search Liz Reid on the ACCESS Podcast with Alex Heath and Ellis Hamburger. Liz talked a lot about the future of Search. Here are the five most interesting parts. Will Agents Eventually Do Most Of The Activity On The Web? Yes, but not all of the interaction. Liz said: “I certainly think there will be a world where agents are doing a lot of interaction on the internet, not just people. I personally don’t believe in a world where it’s all agents, in the sense that I still think that people sometimes…
[Submitted on 28 Jul 2025 (v1), last revised 10 Mar 2026 (this version, v2)] View a PDF of the paper titled MMGraphRAG: Bridging Vision and Language with Interpretable Multimodal Knowledge Graphs, by Xueyao Wan and 1 other authors View PDF HTML (experimental) Abstract:Large Language Models (LLMs) often suffer from hallucinations, which Retrieval-Augmented Generation (RAG) and GraphRAG mitigate by incorporating external knowledge and knowledge graphs (KGs). However, GraphRAG remains text-centric due to the difficulty of constructing fine-grained Multimodal KGs (MMKGs). Existing fusion methods, such as shared embeddings or captioning, require task-specific training and fail to preserve visual structural knowledge or cross-modal…
Thursday. A product manager at a Series B SaaS company opens her A/B testing dashboard for the fourth time that day, a half-drunk cold brew beside her laptop. The screen reads: Variant B, +8.3% conversion lift, 96% statistical significance. She screenshots the result. Posts it in the #product-wins Slack channel with a party emoji. The head of engineering replies with a thumbs-up and starts planning the rollout sprint. Here’s what the dashboard didn’t show her: if she had waited three more days (the original planned test duration), that significance would have dropped to 74%. The +8.3% lift would have shrunk…
We looked at 10,000 AI-powered automated workflows on Zapier to learn how our most effective users were leveraging artificial intelligence to work even more effectively. Across all the Zaps—our name for the workflows you make with Zapier—we saw that nearly one-third of them were designed to improve lead management systems.These workflows were implemented across all parts of the lead management process, including lead capture, enrichment, routing, and follow-up. They enabled faster responses and cleaner data, while eliminating the need for manual work like exporting and importing data.When people think about automation, they often picture small, clever tricks: an email that…
How to build your Bluesky strategy: The complete guide for modern brands Bluesky is evolving as a community-first network where transparent, user-controlled Feeds encourage discovery and engagement. While Threads and X continue to compete for attention at scale, Bluesky offers a relatively smaller space where authentic conversation can be easier to sustain, especially for brands willing to engage thoughtfully rather than broadcast widely. It’s essential to have a blueprint to drive meaningful results on Bluesky. This guide walks you through building a Bluesky strategy that supports long-term brand growth rooted in your broader social media marketing plan. What is Bluesky?…
LinkedIn made some good moves last year that I’ve seen pay off for our suite of B2B clients. Now that we’re into 2026, with yearly marketing goals in focus, I’ve got some recommendations based on our 2025 learnings for you to test and leverage in the coming months. Those include: Video. Thought Leader Ads. Personalized creative. Qualified Lead Optimization. Ads duplication. Let’s put a magnifying glass on each and explain the benefits you stand to gain. LinkedIn video is a must Even though Meta and TikTok are more natural fits for video, LinkedIn isn’t immune to the video movement —…
We trust simple promises more than long lists. When brands focus on one clear benefit, it feels more believable than trying to do everything at once. Take it from Google.
WordPress published security release version 6.9.2 to patch multiple vulnerabilities, but the update caused some sites to crash (display a white screen), so WordPress quickly followed up with an additional update that contains a bugfix for the issue introduced by version 6.9.2. WordPress security firm Wordfence published details of four of the vulnerabilities, which were rated as medium severity, while WordPress.org published the full list of ten, including one that’s due to an external PHP library. Timeline Of WordPress Sites Crashing Some WordPress users reported that the security update caused their sites to crash. Some on Reddit speculated that there…
[Submitted on 15 Oct 2025 (v1), last revised 10 Mar 2026 (this version, v2)] View a PDF of the paper titled REAP the Experts: Why Pruning Prevails for One-Shot MoE compression, by Mike Lasby and 5 other authors View PDF HTML (experimental) Abstract:Sparsely-activated Mixture-of-Experts (SMoE) models offer efficient pre-training and low latency but their large parameter counts create significant memory overhead, motivating research into expert compression. Contrary to recent findings favouring expert merging on discriminative benchmarks, we find that expert pruning is a superior strategy for generative tasks. We demonstrate that existing merging techniques introduce an irreducible error due to…