Author: Awais

has handled 2.3 million customer conversations in a single month. That’s the workload of 700 full-time human agents. Resolution time dropped from 11 minutes to under 2. Repeat inquiries fell 25%. Customer satisfaction scores climbed 47%. Cost per service transaction: $0.32 down to $0.19. Total savings through late 2025: roughly $60 million. The system runs on a multi-agent architecture built with LangGraph. Here’s the other side. Gartner predicted that over 40% of agentic AI projects will be canceled by the end of 2027. Not scaled back. Not paused. Canceled. Escalating costs, unclear business value, and inadequate risk controls. Same technology. Same year. Wildly different…

As the weather warms and we start to move beyond root vegetables, we’re especially excited to cook our favorite spring side dishes. One lap around the farmers market is enough to inspire spring vegetable recipes that make the most of thick stalks of asparagus, perky pink radishes, purple-streaked spring onions, tender sweet peas, thin-skinned new potatoes, and more.Whether you’re planning an Easter brunch, a Passover seder, or just another weeknight dinner, nothing makes roast chicken—or any main—shine quite like a bright, colorful side. Think crunchy vegetable salads with salty cheese, green sauce–coated rice, and even vegan deviled “eggs.” With recipes…

The standard agency reporting call is broken. Budgets are under extreme scrutiny, yet you still invest in vendors that celebrate arbitrary traffic gains while your sales pipeline stays flat. Optimizing for raw traffic volume is a legacy mindset that hides real commercial performance. The new mandate is to build an acquisition engine that influences buyers and protects your profit and loss (P&L) long before the transaction. To survive as a marketing leader today, you must ruthlessly challenge your internal teams and external agencies. Stop accepting reports on operational output and demand hard financial accountability: pipeline contribution, customer lifetime value (LTV)…

Google’s Gary Illyes and Martin Splitt published a podcast about Googlebot, explaining that it’s not just one standalone thing but hundreds of crawlers across different products and services, most of which are not publicly documented. What Googlebot Is Gary clarifies that the name “Googlebot” is a historical name originating from the early days when Google had just a single crawler. That’s not the case anymore because Google operates many crawlers across different products but the name Googlebot stuck, even though it’s not one thing anymore. Further, he explains that Googlebot is not the crawling infrastructure itself or a singular system.…

, most people knew about quantum physics, but it was mostly theory and maybe a little science fiction-sounding. But since IBM released Qiskit and opened access to its hardware, advances in quantum computing have continued to come. People from different disciplines and backgrounds could write code for quantum and run it on actual devices. Although the past decade has seen many amazing breakthroughs in the field, the software side of quantum computing is still very underdeveloped. However, every player in the field, from enthusiasts to developers to researchers, recognizes the importance of building a mature quantum software stack. So, last…

ChatGPT retrieves far more webpages than it cites. A new AirOps analysis found that 85% of discovered sources never appear in the final answer. Why we care. If you want your content cited in AI-generated answers, discovery isn’t enough. Most retrieved pages never become visible to users. Key finding. In AI answers, retrieval doesn’t equal citation. Your page can rank and be retrieved yet still lose the citation to a source that better matches the prompt or supporting context. This shifts optimization toward earning selection inside the AI synthesis process—not just appearing in search results, per the report. By the…

In the wide world of CRM software, there’s arguably none more popular than HubSpot. The platform started as an inbound marketing tool and has since grown into a Swiss Army Knife of sales, customer service, operations, and—if you’re lucky—a tiny corkscrew and set of scissors.Streamline your business operationsI’m here to guide you through a feature that helped HubSpot grow into the powerhouse it is today: lead scoring. I’ll break down everything you need to know to start a HubSpot lead scoring campaign and find your best-fit prospects.Table of contents:What is lead scoring (and why use HubSpot)?Lead scoring is a system…

you are analyzing a small dataset: \[X = [15, 8, 13, 7, 7, 12, 15, 6, 8, 9]\] You want to calculate some summary statistics to get an idea of the distribution of this data, so you use numpy to calculate the mean and variance. import numpy as np X = [15, 8, 13, 7, 7, 12, 15, 6, 8, 9] mean = np.mean(X) var = np.var(X) print(f”Mean={mean:.2f}, Variance={var:.2f}”) Your output Looks like this: Mean=10.00, Variance=10.60 Great! Now you have an idea of the distribution of your data. However, your colleague comes along and tells you that they also calculated…

The days of building campaigns around long lists of keywords are fading. Today, AI-powered Google campaigns and features like Performance Max (PMax) and AI Max are changing the rules. These keywordless campaigns lean on automation, audience signals, and machine learning to find new opportunities, often faster and at greater scale than humans can. At SMX Next, three PPC pros — Nikki Kuhlman, VP of search at Jumpfly; Brad Geddes, founder of Adalysis; and Christine Zirnheld, director of lead gen at Cypress North — explained where PMax and AI Max fit into your broader campaign strategy, where humans still make the…

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