Author: Awais

The rules of organic content are shifting from a “publish more” to a “prove more” mindset. Search results increasingly answer questions directly through AI summaries, shopping features, and other SERP integrations. Visibility alone doesn’t resolve buyer uncertainty. For ecommerce brands, organic visibility now requires recognition and trust amid the noise on the SERPs. The 2026 game is both simpler and more demanding. Invest in organic assets that: Reduce buyer uncertainty. Are machine-readable. Compound across multiple discovery surfaces. The forces shaping organic content’s ROI in 2026 Today’s search is defined by three forces changing how content performs. AI discovery is normal…

Google’s Gary Ilyes and Martin Splitt discussed Googlebot’s crawl limits, providing more details about why limits exist and revealing new information about how those limits can be adjusted upward or dialed down depending on needs and what is being accomplished. Details About Googlebot Limits Gary Illyes shared details of what is going on behind the scenes at Google that drive the various crawl limits, beginning with the Googlebot 15 megabyte limit. He said that any crawler within Google has a 15 megabyte limit and explicitly said that this limit could be overridden or switched off. In fact, he said that…

[Submitted on 26 Jan 2026 (v1), last revised 13 Mar 2026 (this version, v3)] Authors:Dezhang Kong, Zhuxi Wu, Shiqi Liu, Zhicheng Tan, Kuichen Lu, Minghao Li, Qichen Liu, Shengyu Chu, Zhenhua Xu, Xuan Liu, Meng Han View a PDF of the paper titled MalURLBench: A Benchmark Evaluating Agents’ Vulnerabilities When Processing Web URLs, by Dezhang Kong and 10 other authors View PDF HTML (experimental) Abstract:LLM-based web agents have become increasingly popular for their utility in daily life and work. However, they exhibit critical vulnerabilities when processing malicious URLs: accepting a disguised malicious URL enables subsequent access to unsafe webpages, which…

[Submitted on 13 Mar 2026] View a PDF of the paper titled L2GTX: From Local to Global Time Series Explanations, by Ephrem Tibebe Mekonnen and 3 other authors View PDF HTML (experimental) Abstract:Deep learning models achieve high accuracy in time series classification, yet understanding their class-level decision behaviour remains challenging. Explanations for time series must respect temporal dependencies and identify patterns that recur across instances. Existing approaches face three limitations: model-agnostic XAI methods developed for images and tabular data do not readily extend to time series, global explanation synthesis for time series remains underexplored, and most existing global approaches are…

of data governance Data governance is the structured, ongoing process of managing an organization’s data to ensure its availability, usability, integrity, and security. It involves setting up a framework of roles, policies, standards, and metrics that control how data is created, used, stored, and protected throughout its lifecycle. Foundations of Data Governance, generated by Napkin AI Data governance emerged as a formal practice in the early 2000’s where the focus was basic security and access control typically housed within the IT department. Sparked by financial crises and data breaches, early data governance frameworks were merely “checking boxes”, GDPR and data stewardship…

Welcome to Bon Appétit Bake Club, a community of curious bakers. Each month senior Test Kitchen editors Jesse Szewczyk and Shilpa Uskokovic share a must-make recipe and dive deep on why it works. Come bake and learn with us—and don’t forget to join the Bake Club Group chat over on Substack.I spent years working as a food stylist, and during that time, I picked up a handful of tricks to make food look beautiful. For a steak that glistens, brush on some vegetable glycerin. For a pat of butter that melts just so, heat up an offset spatula and give…

Spring flowers, bunny motifs, the season’s first berries—Easter gives us the perfect excuse to feast. Whether your table gathers for an unhurried brunch or a formal dinner, Easter desserts are the crown jewel of the holiday meal. And no, we’re not talking about chocolate bunnies, Peeps, or mini eggs from a kid’s basket—though those are welcome too. We mean shortcakes gilded with cream and fresh berries, tart lemon meringue pie, a tower of chocolate and praline, and stunning layer cakes fit for a celebration.Jump aheadAccordionItemContainerButtonWe’ve gathered 31 of our favorite Easter dessert recipes, including true project bakes like a marzipan-cloaked…

If you have studied causal inference before, you probably already have a solid idea of the fundamentals, like the potential outcomes framework, propensity score matching, and basic difference-in-differences. However, foundational methods often break down when it comes to real-world challenges. Sometimes the confounders are unmeasured, treatments roll out at different points in time, or effects vary across a population. This article is geared towards individuals who have a solid grasp of the fundamentals and are now looking to expand their skill set with more advanced techniques. To make things more relatable and tangible, we will use a recurring scenario as a…

America’s largest city is also one of its greatest food cities—maybe even the greatest (certainly if you ask a New Yorker this question). Look at things by the numbers and you can’t deny New York City’s formidable culinary bonafides. The five boroughs are home to over 21,000 dining establishments. Of those restaurants, 72 boast Michelin stars; the most of any city in the western hemisphere.But New York’s food scene isn’t defined by tasting menus and white table cloths. This city of 700 languages is an atlas of options, with places to eat featuring cuisines from pretty much every corner of…

Brandon Ervin, Director of Product Management for Google Search Ads, recently discussed campaign consolidation, AI Max, and what advertiser control looks like in 2026 on Google’s Ads Decoded podcast. The conversation was serious and informed, and reflected a product team that understands advertiser concerns and is actively working to address them. But the podcast is also incomplete. The gap between what Google said and what advertisers actually experience from their sales organization is large enough to warrant a direct response. Ervin’s team is doing genuinely good work, but the platform’s structural incentives haven’t changed. Google’s evolving product is creating problems…