King’s Hawaiian Has the Coziest Holiday Gift I’m Giving Everyone I Know

How do we love Hawaiian rolls? Let us count the ways. That signature 12-pack from King’s Hawaiian is the MVP of the grocery store bakery. For less than $5, these sweet little buns are the perfect, budget-friendly canvas for game day sliders, potluck dishes, and infinite desserts. We’ve turned a pack of King’s Hawaiian rolls into all kinds of treats, from French toast and cinnamon rolls to Boston cream pie and even apple cider doughnuts.

And these rolls come in clutch for the busy holiday season, as you can easily use them to make cheesy party appetizers, make-ahead breakfast bakes, and delicious, savory sandwiches when you need easy finger foods for cookie swaps and other casual Christmas get-togethers.

But King’s Hawaiian has other products that would be perfect for a holiday party—specifically, a white elephant party. The brand has an entire merch shop online with the most surprising, slightly unhinged items you’d ever expect to find from a bread company. And we’re buying them all.

New King’s Hawaiian Merchandise Is Perfect for Holiday Gifting

Behold: an entire collection of King’s Hawaiian-branded loungewear. Yes, really. King’s Hawaiian sells sweatshirts, sweatpants, tees, and more. And, it’s all just as vibrant as the signature orange-red bread packaging.

You’ll never catch me wearing orange, but the monochromatic, embossed sweatshirt with matching orange pants is a commitment that deserves respect. If you say you’re the ultimate King’s Hawaiian fan, this is how you prove it. In fact, a couple of months ago, King’s Hawaiian challenged fans at the airport to swap out the literal clothes on their backs for a pair of new bread sweats. And, surprisingly, folks did.

But wait, there’s more!

You’ll also find a dad hat (aka the Crown Cap) and even a beach towel, so no matter how you’re covering up from the sun “on a bright Hawaiian Christmas day,” you’re doing it with an air of sugary bread vibes. Roll rizz, we’ll call it. And, while TJ’s has certainly been in the spotlight this year for its coveted canvas bags, you can’t beat that little embroidered crown on the King’s Hawaiian tote.

However, the crown jewel of the King’s Hawaiian merch is the sleep accessory bundle, which, according to the brand, is “inspired by the fluffy texture of our iconic rolls.” We didn’t know we needed a $13 bread mask with a matching bread pillowcase, but now it’s a must-have. You can’t unsee art like that.

Whether you’re searching for the perfect gift for a fellow foodie or you’re a diehard King’s Hawaiian fan and you’re ready to rep your favorite brand, these novelty items are sure to make your holiday season extra sweet.