King’s Hawaiian Just Debuted a Never-Before-Seen Product That’s Guaranteed To Sell Out

If you’ve never had King’s Hawaiian rolls, you’re missing out. Slightly sweet and wonderfully buttery, these versatile rolls have been a holiday staple in my family for years, whether we serve them warmed with a pat of butter or use them in my mom’s pineapple stuffing. From chicken sliders to shortcut versions of Boston cream donuts, you can’t go wrong by picking up a pack or two of the soft, pillowy rolls.

This year, King’s Hawaiian is commemorating 75 years of gracing American tables. To celebrate, the brand is debuting a never-before-seen product that spreads holiday cheer in a brand-new way.

King’s Hawaiian Launches Bing Crosby-Inspired Gingerbread House Kit

Your average gingerbread house just got the tropical treatment, thanks to a new partnership between King’s Hawaiian and the King of Christmas, Bing Crosby. Inspired by the 75th anniversaries of King’s Hawaiian and Bing Crosby’s holiday hit song, “Mele Kalikimaka,” the brand is releasing a limited-edition gingerbread house kit, featuring none other than King’s Hawaiian sweet rolls.

Featuring sweet icing and island-inspired sprinkles for decorating, you’ll be able to customize your gingerbread house to your heart’s content. No more rolling out finicky dough or laboring over the oven to construct a fragile cookie house. Your holiday tradition just got 10 times easier, thanks to this kit. And the fact that it’s made out of delicious rolls? Well, that’s just an added bonus. 

Each kit also comes with a mini record featuring a QR code, which links to Crosby’s classic song. Simply scan the code to sing along to “Mele Kalikimaka” while decorating for the full holiday experience.

The limited-edition King’s Hawaiian x Bing Crosby gingerbread house kit is available now for $19.50 on the King’s Hawaiian website, while supplies last. But, something tells us these will be gone in a flash, so make sure to place your order right away to ensure you get one.