TikTok may have its viral videos, and Threads may have the latest internet discourse. But when it comes to B2B engagement, there’s no place like LinkedIn. Even in 2026, the platform continues to be a favorite among B2B users.
As the latest social media statistics show, it’s the most used platform among B2B marketers.
But building your presence on LinkedIn takes more than writing a few thought leadership posts. It requires keeping a pulse on the platform to see what’s working and what users engage with. These 30 LinkedIn statistics will help you do just that.
Top LinkedIn statistics you should know
- LinkedIn has 1.3 billion members.
- In February 2026, LinkedIn.com saw 1.4 billion monthly visits.
- The platform is most popular with users aged 25 to 34.
- LinkedIn is more popular among male users, with this demographic making up 56.8% of the platform’s user base.
- Over two-thirds of users interact with brand content weekly.
LinkedIn demographics
1. What age demographic is most likely to use LinkedIn?
With the platform’s professional focus, it’s no surprise that LinkedIn is most popular among young professionals. Over 33% of LinkedIn users are between the ages of 25 and 34. The second most popular age group is between 18 and 24, making up over 20% of its user base. Meanwhile, about 16% of the platform’s users are aged between 35 and 54.
Source: Statista
Sprout Social’s 2026 Social Media Content Strategy Report also found that the age distribution of LinkedIn users is slowly evening out. Each generation is represented equally, as consumers across age groups use the platform for professional networking.
2. More men use LinkedIn than women
Worldwide, men tend to use LinkedIn more than women. As of October 2025, 56.8% of users were male, and 43.2% were female.
Note: Sprout Social acknowledges gender beyond male and female; we are presenting the stats as reported by the source. Statista limits its gender reporting to male and female.
3. There are more than 252 million members in the US alone
As a country, the United States clearly represents the most members on LinkedIn. However, as a region, Europe, the Middle East and Africa (EMEA) dominates with over 407 million members. Asia Pacific (APAC) comes next with 385 million members.
4. More than half of LinkedIn’s members have at least a bachelor’s degree
These LinkedIn stats on income are not surprising when we consider the platform’s education statistics. In February 2025, one-third of LinkedIn members had a bachelor’s degree or its equivalent, and another 18% held a master’s degree or its equivalent.
LinkedIn usage statistics
5. LinkedIn now has 1.3 billion members
As LinkedIn remains a popular platform for professional networking, it continues to see steady user growth. The company’s internal data shows that the platform now has over 1.3 billion members. This makes it the largest professional network.
With such a massive reach, a solid LinkedIn marketing strategy can help you attract B2B audiences, potential connections and thought leaders.
6. The LinkedIn website sees 1.4 billion monthly visits
The platform also sees plenty of visits each month, suggesting that these members are highly active. Semrush reports that there were 1.4 billion visits during February 2026.
7. 35% of social users have a LinkedIn profile
Although LinkedIn’s focus is mostly on professional networking, it still sees plenty of usage among consumers. According to the 2026 Social Media Content Strategy Report, 35% of social users have a profile on the platform.
8. Nearly 70% of users interact with brand content weekly
LinkedIn users are fairly active on the platform. DataReportal shows that users clock in an average of 48 hours per month using the platform via mobile. Although these numbers aren’t too high, many users are active enough to use it daily.
Some even interact with brand content on the platform regularly. As the 2026 Social Media Content Strategy Report shows, nearly 70% of users interact with brand content at least once per week.
LinkedIn advertising and marketing statistics
9. LinkedIn is the most important platform for B2B marketers
LinkedIn is the number one platform for B2B marketing. In a global survey, 53% of B2B professionals ranked it the most important social media platform.
Part of the reason why it’s in this position is that LinkedIn helps you reach decision-makers. According to the platform, four out of five members drive business decisions. On top of this, LinkedIn’s audience has twice the buying power of the average web audience.
So it’s no surprise that 61% of marketers are planning to increase their organic marketing efforts on LinkedIn.
10. It’s the most popular platform for B2B marketing
In line with the above numbers, the platform also sees an overwhelming usage in B2B marketing. Statista reports that 87% of B2B marketers use LinkedIn. This puts it at the top spot among the most used social media platforms among B2B marketers.
11. Ads on LinkedIn do especially well
Ads on LinkedIn garner a 33% increase in purchase intent for brands. When they advertise on LinkedIn, brands can see a 2–3x lift in their brand attributes. Marketers experience a conversion rate up to 2x higher on LinkedIn. And audiences that have been exposed to brand and acquisition messages on the platform are 6x more likely to convert.
All of this contributes to a successful LinkedIn advertisement campaign.
12. It’s a highly effective channel for lead generation
According to the company, 40% of B2B marketers rate LinkedIn as the most effective channel for driving high-quality leads. In fact, 89% of B2B marketers use LinkedIn for lead generation and 62% say it produces leads for them. It only makes matters better that LinkedIn’s cost per lead is 28% lower than Google AdWords.
With all that LinkedIn has to offer marketers, it’s no surprise that 97% of B2B marketers use LinkedIn for content marketing.
13. It’s the most effective channel for thought leadership
Thought leadership content is a powerful way to build authority and engage B2B audiences. And LinkedIn is the most effective place to publish it. According to the Content Marketing Institute, 76% of B2B marketers say LinkedIn is the most effective channel for thought leadership.
14. LinkedIn users want brands to share educational information
The above numbers make sense when you consider that people don’t just want to see promotional content on LinkedIn. Rather, users want brands to share educational information on the platform, whether it’s about your product or industry.
The 2026 Social Media Content Strategy Report found that this is the top way that users want brands to show up on LinkedIn. 24% want to see educational product information, while another 24% want to see updates from company leadership. Consider creating informative LinkedIn carousels and videos to educate your audience.
Additionally, users also expect brands to foster community and provide customer support.
LinkedIn engagement statistics
15. A completed LinkedIn page gets more views
Pages with complete information get 30% more weekly views. LinkedIn best practice is to fill in all the information that people might need to learn more about your business.
Beyond your logo and cover image, fill out all the details of your company overview. Don’t forget, members can search you by keywords. So adding relevant search terms in this section is great for LinkedIn SEO. The more complete and relevant your page is, the better.
16. Text posts reign supreme on the platform
Video may be having its moment across different platforms. But it’s a different story on LinkedIn, as highlighted in the 2026 Social Media Content Strategy Report. When interacting with brands on the platform, users are most likely to interact with text posts (51%).
User-generated content is another popular choice among social users, with 34% saying they’re most likely to engage with it. This indicates that video isn’t necessarily the best way to engage LinkedIn users, unlike on other platforms.
17. Tuesdays through Thursdays are the best days to post
When it comes to ranking content, the LinkedIn algorithm works like most social platforms. It considers factors like engagement to decide which posts to show to each user.
And if you’re looking to drum up engagement on your posts, timing is key. If you post content at a time when your followers are active, they’re more likely to see and engage with it.
According to the 2026 Social Media Content Strategy Report, Tuesdays through Thursdays are the best days to post. As for timing, mornings are typically ideal. Our study on the best times to post on LinkedIn found that the most engagements happen around 11 a.m.
But don’t rely on these findings alone. Use the insights from your LinkedIn analytics to see what works for your business specifically. Our best times to post suggestions can serve as an outset for you to experiment with different timings.
LinkedIn video statistics
18. 27% of users are most likely to engage with short-form videos
Video has surpassed static images compared to the previous years. The 2026 Social Media Content Strategy Report found that 27% of users are most likely to interact with short-form video from brands. This puts it at the third spot among the types of brand content people are most likely to engage with on LinkedIn.
19. Videos get an average engagement rate of 6%
Although videos may not be as popular on LinkedIn as on other platforms, it still sees a significantly high engagement rate. According to a Socialinsider study, video content has an average engagement rate of 6%.
So a strong LinkedIn content strategy is all about balancing different formats. Video should still be a part of your content mix, especially for things like client testimonials and behind-the-scenes footages.
20. Video watch time has increased by 36%
Users are also watching more videos on the platform. The company reports that watch time has increased by 36% year-over-year. This is another indicator that brands shouldn’t overlook videos as a part of their strategy.
21. Users are uploading 20% more videos
To coincide with this growing adoption of videos, LinkedIn users are also uploading more videos to the platform. In Q4 of 2025, video uploads had increased by 20% year-over-year.
22. Paid video ads increased by 30%
As short-form video becomes more popular on LinkedIn, the platform is also seeing more advertisers adopt the format. There was a 30% increase in paid video ads on LinkedIn in Q4 of 2025.
LinkedIn recruiting and job statistics
23. 8.2k job applications are submitted every minute
LinkedIn’s role as a professional network means connecting job searchers with potential employers. The company reports seeing 8.2k job applications submitted every minute on the platform.
So recruiters are likely to see an abundance of quality applicants on LinkedIn.
24. Hiring rates are slowing down
Economic disruptions and unsteady job markets have impacted the hiring landscape on LinkedIn. Hiring rate on the platform started to decline in 2022. Across all industries, national hiring was 3% lower between January 2026 and February 2026. Year-over-year, the decline is even more significant, with a 6.8% lower hiring rate compared to February 2025.
Source: LinkedIn
25. Job posts without degree requirements are increasing
There’s a growing trend among employers to focus on what employees can do and not just where they’ve been. In fact, 26% of paid LinkedIn jobs in 2023 didn’t require a degree. This marks a 16% increase since 2020.
This allows employers to expand their access to talent. It also increases alignment between candidates and roles. As a result, employers can get more quality hires and see long-term hiring success.
LinkedIn’s data also shows that companies doing the most skills-based searches are also 12% more likely to make a quality hire.
26. AI-assisted recruitment leads to 69% higher InMail response rates
LinkedIn’s AI-powered Hiring Assistant is making recruitment more seamless, with a 69% higher InMail response rate compared to traditional sourcing methods. It also helps that AI is helping recruiters filter their searches more easily, leading to 62% fewer profiles reviewed.
LinkedIn company statistics
27. LinkedIn has offices in 38 cities around the world
LinkedIn has offices in 38 cities around the world. This includes 10+ offices in the U.S. and 20+ offices spread across major cities like Amsterdam, Beijing, London, Milan and Tokyo.
28. LinkedIn is available in 36 languages
LinkedIn continues to expand its accessibility across nations. It’s now available in 36 languages, including Bangla, Czech, Malay, Persian, Telugu and Thai.
29. How many employees does LinkedIn have?
LinkedIn has more than 17,500 employees working full time across its 30+ offices across the world.
30. Premium subscription is growing
With access to vital networking tools, LinkedIn Premium is seeing increased adoption. The company reports a 50% increase in Premium subscribers between 2023 and 2025. Owing to this, Premium surpassed $2 billion in annual revenue in Q2 of 2025.
Letting LinkedIn stats guide your 2026 strategy
One of the most significant changes on LinkedIn over the years is that newer content formats are becoming more popular. People still expect educational content and thought leadership pieces. But they’re also engaging more with video, while text-based posts still reign supreme.
For businesses, this means diversifying your content mix and experimenting with new content styles to engage your LinkedIn audience. Find out what formats and angles work best by closely tracking your content performance. Then build a stronger marketing strategy based on these insights.
Sprout’s LinkedIn integration provides you with all the tools you need to manage your content and interactions. You can use the analytics dashboard to track all your LinkedIn posts in one place and get the insights you need to optimize your strategy.
Sign up for a free 30-day trial to see how Sprout can back up your LinkedIn efforts.
LinkedIn statistics FAQs
How many users does LinkedIn have?
LinkedIn has 1.3 billion members.
How many people use LinkedIn?
There are 1.3 billion registered members using LinkedIn.
What types of content perform best on LinkedIn?
Text-based posts, user-generated content, and short-form video are the top-performing content types on LinkedIn.
How effective is LinkedIn for B2B lead generation?
40% of B2B marketers say LinkedIn is the most effective platform for B2B lead generation.
How much does LinkedIn advertising cost and is it worth it?
LinkedIn ads cost around $2 to $3 per click or $0.26 to $0.50 per send. This makes it slightly more expensive than other platforms. However, the cost is worth it because you’re advertising to a B2B audience, which often involves high-value purchases.
How does LinkedIn compare to other social platforms for marketing?
LinkedIn is the most effective social media platform for marketing to a B2B audience. However, companies should use the platform for lead nurturing since B2B marketing involves longer buying cycles.
