There are more ways to communicate with customers than ever before, but nothing beats talking to a human. Still, adding a phone system to your business can be complicated and costly, and it might not even integrate with your existing systems.
Quo (formerly referred to as OpenPhone) is on a mission to build a sleek, powerful business phone system that’s simple (and delightful) for anyone to use. And over the years, Quo has stuck to that mandate by continuing to scale support of its Zapier integration.
“Working with Zapier gives us insight into what integrations and workflows people care about the most,” says Juraj Pal, Head of Partnerships at Quo.
Quo’s commitment to customer delight has paid off. Since 2022, the number of active users of its Zapier integration has increased by 17% quarter over quarter.
Note: Quo was previously called OpenPhone, which you’ll see reflected in the screenshots below.
How Quo scaled its Zapier integration to delight customers
Quo has grown over the years, and its Zapier integration has scaled with it.
Today, customers can create automated workflows that connect contacts and conversations to their favorite apps—without ever leaving Quo.
Quo turned to Zapier’s suite of partner tools to bring the automation experience into the product while staying true to the user experience.
Thanks to the team’s ongoing commitment to customer success, their users want even more. Quo generates 70% higher revenue on an annual basis from their customers who use Zapier.
Jump ahead:
Customers asked, Quo delivered
It all started in early 2021 when Quo’s efficiency-loving customers kept asking for a Zapier integration.
The co-founder and CEO built their integration in six weeks using Zapier Platform.
“Zapier helped us extend the Quo platform and functionality at a time when we didn’t have the resources as a startup to build all the integrations our customers were requesting natively,” says Juraj.
Since then, the team has grown, and now they have a dedicated product team. With the additional engineering resources, they used Zapier’s Partner API to embed their Zapier integration into the platform.
With the Partner API, the Quo team customized the in-app automation experience, so customers can seamlessly connect Quo to their tech stacks.
Note: The Partner API is now known as the Workflow API, with more powerful features that let you fully customize the in-product automation experience.
Support the top use cases with content
Quo’s Zapier integration allows them to support hundreds of customer use cases and workflows, helping their users get more value from Quo.
The team used these new insights to create additional content to help users succeed. For example, Quo’s Zapier integration is introduced early in user onboarding emails.
Quo also embeds pre-built Zap templates into help docs and blog posts using the Workflow Element. When users click on a template, they can start creating Zaps right away.
Working with Zapier gives us insight into what integrations and workflows people care about the most.
Juraj Pal, Head of Partnerships at Quo
Partner with the Zapier Experts
The most popular use case that customers were automating with Quo and Zapier? Connecting to their customer relationship management (CRM) platforms.
CRMs can be an automation challenge period, because many businesses have custom setups tailored to their business needs, such as custom objects and properties. That’s why Quo partnered with a few Zapier Experts—certified workflow automation consultants—to help customers set up Zapier and integrate Quo into their tech stacks.
For example, when customers book a free discovery call with Andrés Berte of Connex, a workflow automation agency, they receive a discount on their Quo account. It’s a win-win for everyone: Zapier Experts get leads, customers find more success with their automated setups, and Quo scoops up even more user insights.
In fact, customers who use Quo’s Zapier integration have a 70% higher annual contract value than non-Zapier users.
Quo’s embed experience, by the numbers:
Scaled product features while saving valuable resources: Quo’s CEO and co-founder built its Zapier integration using the Zapier Platform.
Consistent user growth: The number of active users of Quo’s integration has increased 17% quarter over quarter since 2022.
Higher-value contracts: Quo generates 70% higher revenue from customers who use Zapier.
Keep it simple (and delightful) with automation
By helping customers connect Quo to business-critical tools, Quo has scaled its product, driving business growth, and continues to reinvest in delighting customers.
