The dating app Hinge is testing the facial recognition feature Face Check in a number of countries this quarter. That’s according to its parent company, Match Group, which announced the test during its 2025 Q4 earnings call.
Tinder has required Face Check for all new U.S. users since October 2025, after making it mandatory for California users. By the end of this first quarter in 2026, Match Group expects Tinder to launch Face Check globally.
Where it has been rolled out, the company claims the face-checking feature has led to a more than 50 percent reduction in interactions with bad actors (accounts that engage in deceptive or harmful behaviors like spam and scam attempts).
Is Hinge really ‘designed to be deleted’? I tested it to find out.
Hinge says it will test the feature in Mexico, Brazil, Australia, and Canada this quarter. More details about the U.S. rollout of Face Check are coming soon, with testing beginning as early as next month, a spokesperson told Mashable.
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Hinge is also preparing to test Direct to Date, “which clarifies intent to accelerate IRL plans,” according to the Q4 2025 prepared remarks.
Hinge told Mashable that the app is exploring a new way to help daters start planning for a first date as soon as they match — including sharing their availability, as well as date activities they’re interested in. The test is planned for this spring.
Hinge continues to be the darling of Match Group’s array of apps, as shown by the Q4 results. Paying users and direct revenue increased again quarterly and yearly, while Tinder’s have decreased.
In December, Hinge founder Justin McLeod announced he was leaving Hinge to launch an AI dating service, which has yet to be unveiled.
