Google Ads introduced multi-party approval, a security feature that requires a second administrator to approve high-risk account actions. These actions include adding or removing users and changing user roles.
Why we care. As ad accounts grow in size and value, access control becomes a serious risk. One unauthorized, malicious, or accidental change can disrupt campaigns, permissions, or billing in minutes. Multi-party approval reduces that risk by requiring a second admin to approve high-impact actions. It adds strong protection without slowing daily work. For agencies and large teams, it prevents costly mistakes and significantly improves account security.
How it works. When an admin initiates a sensitive change, Google Ads automatically creates an approval request. Other eligible admins receive an in-product notification. One of them must approve or deny the request within 20 days. If no one responds, the request expires, and the change is blocked.
Status tracking. Each request is clearly labeled as Complete, Denied, or Expired. This makes it easy to see what was approved and what didn’t go through.
Where to find it. You can view and manage approval requests from Access and security within the Admin menu.
The bigger picture. The update reflects growing concern around account security, especially for agencies and large advertisers managing multiple users, partners, and permissions. With advertisers recently reporting costly hacks, this is a welcome update.
The Google Ads help doc. About Multi-party approval for Google Ads
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