A New, First-Of-Its-Kind Tuna Flavor Is Coming To Stores

If it’s been a long time since you’ve paid attention to canned tuna, now’s the time to start again. As chicken prices fluctuate and beef costs continue to rise, tuna has been quietly holding its place on the shelf, offering a reliable, shelf-stable, and filling source of protein that keeps your budget in check. 

And packaged tuna isn’t nearly as boring as it used to be. These days, you can find it seasoned with everything from Hickory Smoke to Lemon Pepper and Thai Chili—fully flavored straight from the pouch, no spice cabinet required.

Now, Chicken of the Sea is adding another practical (and very popular) flavor to its lineup—one that’s ready to give your office lunch, weeknight casserole, or sushi bowl a satisfying kick of spicy tuna.

Chicken of the Sea Launches New Frank’s RedHot Flavor

Chicken of the Sea is officially teaming up with Frank’s RedHot Sauce to bring a bold, never-before-seen tuna flavor to store shelves. And just like Frank’s original RedHot Sauce, you’re going to want to put this [spicy tuna] on everything.

The new Wild Caught Light Tuna Packet With Frank’s RedHot is packed in a convenient ready-to-eat pouch and infused with Frank’s classic blend of aged cayenne peppers, delivering a medium-hot heat level—enough to wake up your taste buds without overpowering the dish. Don’t worry: The heat is toned down from last year’s Ghost Pepper flavor, but the dish will still deliver big, full-bodied flavor thanks to the signature sauce that’s been bringing the heat for more than 100 years.

You can use the new tuna just about anywhere you’d use hot buffalo chicken: Pile it onto pizzas and flatbreads, tuck it into sliders, or scoop it up with celery sticks for a protein-packed snack.

To celebrate the launch, Chicken of the Sea is once again teaming up with one of its most famous fans: Jessica Simpson. Her unforgettable TV moment on MTV’s “Newlyweds: Nick and Jessica,” hilariously questioning whether she was eating tuna or chicken, helped cement the brand in pop culture, and now she’s back to help remake its classic 1960s jingle in a new campaign.

So, while you may have been overlooking that tuna packet on the shelf, it’s been quietly busy behind the scenes, remaining relevant, flavorful, and ready for a comeback. With a flavor this bold, it’ll be tough to ignore much longer.