LinkedIn used to be the place you’d dust off your resume and hunt for your next job. Today, that’s just a sliver of how people are using the social platform.
A quick scroll now throws up founders building in public, creators sharing their wins, and hot takes on everything from positioning to pricing to — of course — AI.
And while businesses are still hiring on LinkedIn, many are also pulling back the curtain to show what life inside their company really looks like.
This evolution has opened up serious opportunities for both brands and creators. With over 1 billion users, LinkedIn has grown into a place where B2B professionals, creators, and businesses alike can grow their presence, find new opportunities, and connect with people who care about their work.
In this guide, I’ll cover:
- why LinkedIn has become the platform for B2B creators and businesses
- how both businesses and creators can use LinkedIn effectively
- what content actually gets engagement on the platform, and
- six practical steps to build your LinkedIn marketing strategy.
Ready? Let’s begin.
Read more posts by Shivani Shah
